1/ Many of you have heard @segment's story on finding product-market fit from my co-founder @reinpk. We learned the hard way that listening to your customers and testing your ideas is essential to finding a real opportunity.
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2/ Over the past two years, @segment has had the chance to launch more products and hone our product market fit methodologies further. We learned a lot.
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3/ We were reminded of a lesson that also applied in our early days: Build and validate mocks first. Write code second.
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4/ For our sophomore debut, we also identified some new special considerations. For instance, in a bigger company, runway is much harder to calculate. You need to establish your runway up front and be honest with yourself on how you're tracking for new products.
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5/ You also need to take special care to consider how moving to an adjacent audience, vs. building more for the same audience, will impact your sales and marketing strategy.
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6/ These are just a few things we learned launching Personas and Protocols. Check out our new post from Tido (our chief product development officer) on finding product-market fit... again.https://segment.com/blog/finding-product-market-fit-again/ …
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