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ithayla's profile
Calvin Wong Tze Loon 黃子倫 🇲🇾
Calvin Wong Tze Loon 黃子倫 🇲🇾
Calvin Wong Tze Loon 黃子倫  🇲🇾
@ithayla

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Calvin Wong Tze Loon 黃子倫  🇲🇾

@ithayla

Was in #crazyrichasians | Fiction/games @FFGames,@DingandDent, @BoardGamePrices,@BoardGameAtlas, @PCGamer,@therewillbegame| he/his | http://ko-fi.com/ithayla 

dinganddentcast.com
Joined August 2009

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    Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

    Calvin Wong Tze Loon 黃子倫  🇲🇾 Retweeted Pangea Games

    how cheap they are relative to how many thousands of hours of work they entailhttps://twitter.com/PangeaBG/status/1223276028170207237 …

    Calvin Wong Tze Loon 黃子倫  🇲🇾 added,

    Pangea Games @PangeaBG
    What "normal" thing in board gaming seems weirder and weirder the more you think about it?
    9:37 AM - 31 Jan 2020
    • 34 Retweets
    • 195 Likes
    • Ada ✨ Peace, Love & Games ✨ goblin countess Matt Bootyyyshaker9000🐢 Cazz // キャザ Nicholas #BLM Travis Alana Jayne nat Panoptikontraband
    4 replies 34 retweets 195 likes
      1. New conversation
      2. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        if I remember correctly, one 60 USD MSRP board game costs ~12 dollars to manufacture, ~18 dollars goes to distributors and shippers, ~18 dollars goes to retailers, leaving 12 dollars profit per unit. Average print run is 3-5000 copies

        2 replies 0 retweets 17 likes
        Show this thread
      3. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        so that's 60,000 dollars of profit split between the publisher, which might be 1 person, the marketer, again maybe 1 person, the graphic designer, the artist, the designer, the rulebook person - if you're lucky, some of these are the same person. But let's say it's 6 people

        1 reply 0 retweets 16 likes
        Show this thread
      4. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        10,000 per person per sold out run, on a game that took 12-18 months to make.

        2 replies 0 retweets 15 likes
        Show this thread
      5. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        but of course it's not 60k pure profit. there will be costs. You have to pay for a how to play video. production delays means you need to pay expedited shipping to reach gen con. a misprint means you need to reprint a deck and ship it to all players.

        1 reply 0 retweets 12 likes
        Show this thread
      6. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        you need to buy ads. maybe you have full time staff. they need to get paid whether the game sells out or not.

        1 reply 0 retweets 12 likes
        Show this thread
      7. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        so that's why superhits like CODENAMES which are cheap to make and sell in the tens of millions will allow a publisher to take theri time on other stuff, raise component quality, spend an extra year to develop and miss essen, etc.

        2 replies 0 retweets 18 likes
        Show this thread
      8. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        also this is why when studios are accused of making cash grab games I'm like... do you not realize what the cash grab funds?

        3 replies 0 retweets 26 likes
        Show this thread
      9. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        ffg is notoriously accused of making cash grab games a) the games are actually good. they don't have to be good. put star wars on anything, it'll print money b) they publish weird stuff too. their most recent announcement was a fallout worker placement game.

        3 replies 0 retweets 19 likes
        Show this thread
      10. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        this stems from the fact that people have no idea how much games cost. they think it's just materials and shipping.

        2 replies 1 retweet 19 likes
        Show this thread
      11. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        also "why do they need to use kickstarter for the game??" because it's less risky than taking out a loan for 60k

        1 reply 0 retweets 21 likes
        Show this thread
      12. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        with ks you know you will move units and you print extras for retail to make money, it's about getting the up front capital and a guaranteed number to send to the manufacturer.

        1 reply 0 retweets 15 likes
        Show this thread
      13. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        'why is huge company x using kickstarter for that game??' because there's only so much liquid cash a company has at any time. maybe they had a game in the pipes and this is the only way to get capital for a cool idea they signed. or its more exp than a normal game

        1 reply 0 retweets 18 likes
        Show this thread
      14. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        imagine if eagle gryphon makes on mars, a game with a hundred dollar msrp, and it flops. it might kill the company.

        1 reply 0 retweets 11 likes
        Show this thread
      15. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        at least if it flopped on kickstarter they didn't spend eighty thousand printing the game, and they still have a saleable game idea with complete assets. they can try again or license it. but they're not dead

        1 reply 0 retweets 13 likes
        Show this thread
      16. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        every publisher's biggest fucking fear is bringing a game to retail, paying for everything up front, and all the stock sits in a warehouse for years because no one buys it. company ending. or it generates a lot of hype and then sells a quarter of its run with no tail after that.

        2 replies 0 retweets 20 likes
        Show this thread
      17. Calvin Wong Tze Loon 黃子倫  🇲🇾‏ @ithayla 31 Jan 2020

        I guarantee you everyone in publishing who just read that just had a shiver go down their spine. it is keeps you up at night terrifying.

        5 replies 0 retweets 24 likes
        Show this thread
      18. End of conversation

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