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it's almost like a vast surveillance machine that we have all been feeding for the past decade has gotten to know us pretty well and knows how to sell us things via an unprecedented level of individualization
a couple studies are actually saying the opposite! idk what's actually true but it's worth thinking about. for example i mostly get targeted ads for stuff i've already bought and would probably buy again even without ads https://techcrunch.com/2019/05/31/targeted-ads-offer-little-extra-value-for-online-publishers-study-suggests/ … andhttps://thecorrespondent.com/100/the-new-dot-com-bubble-is-here-its-called-online-advertising/13228924500-22d5fd24 …
ooh will read later, thanks. i'm mostly thinking about how effective the Instagram ads are on me. anna's book talks about this and how so much of it is that they have trained us all into trusting a particular aesthetic etc.
Are you sure you would have avoided those purchases? Are you sure you only made those purchases because of Instagram? As the article says, the "success" stories cheat by counting people who were going to make a purchase anyway. The ad didn't really convince the person to buy
I think it depends on the type of product and shopping pattern/habits. Working primarily in fashion women do tend to add to cart and not checkout, making persistent targeting actually work (sometimes).
having drowned on the agency side for a couple of years the corres piece is impressively aligned. At least from my experience.
Thanks for posting. I'd read this before but couldn't remember where. The research by Steve Tadelis on the effectiveness of online ads are pretty damning
I found this pretty convincing, but it is funny that while advertisers don't seem that great at getting consumers to buy stuff, they are very good at getting companies to buy advertising services.
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