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weird upswing in ads in sf and ny selling some kind of deal or service where the punchline is “so you can afford dinner”
just passed a muni ad that said “so you can afford that $20 bowl of chili”. not “so you can afford to go to that nice restaurant you’ve always wanted” it’s $20, which the audience for that ad definitely can “afford”, and for chili, which shouldn’t cost $20 in the first place
such a weird and uncomfortable tone to strike especially in this city !!
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