“i asked my developer”: an oral history of the 3 total people in san francisco who saw a twilio “ask your developer” billboard and asked their developer
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don’t understand tech billboards either it’s a company everyone in tech already knows or it’s some random startup thinking i know or care what “a next generation remote distributed document database wallet” means
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oh and all the crazy enterprise stuff that legitimately makes no sense "Experience The Power of BIG DATA"
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b2b saas billboards are the absolute funniest i need to start collecting them
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My all time favorite tech ad is the one from Lattice that shows an ecstatic person with text something like: “Make performance reviews a joy”
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oh my god the one on like 6th and townsend or whatever i used to walk past that one all time. completely inexplicable
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last time i was there, billboards featured either a) inscrutable tech jargon b) weed to help cope with it
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Everytime I'm like "aww I miss SF I should visit" and then I get nostalgic driving across the bridge and seeing how beautiful it all is, and then that all evaporates the second I see the very first SaaS cloud 5G AI salespipeline cloud AI billboard
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Some of these companies have REALLY lazy marketing teams. At least 53.7% of the tech billboards in SF include either "said no one ever" or "said every ** ever".
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I reached out to ClearChannel, who run these billboards, to discover pricing. Though they still won’t tell me what the highway ones cost, here’s what I got back:pic.twitter.com/BL4x5aODPa
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