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insta DM's snap feature sucks (but maybe the teens are on it?). insta stories feel more vanity/"brand"-focused (prettier filters, larger audience). for casual sharing everyone i know is regressing back to texting, incl even for one-off pics that now just fill up space in my phone
bc snapchat didn't start out w/ broadcast/follow structure, there was always some friction in adding people—a good thing! kept it in this sweet spot of 2way private chat + medium-scale broadcast. now an empty space. insta's trying to fill w/"close friends" but adoption seems slow
anyways now i feel stuck in this mode of either texting existing group chats or posting cute insta stories to hundreds of ppl i'm not close with for my Brand and neither of these things are really Fun
i've had snapchat since 2012. my snap score (snaps sent + received) is 44,266 which among my friends is mid-high but def not the highest. that comes out to >17 snaps per day! hours spent in-app! but ~friendship~ is hard to monetize and "personal brand" broadcast is easy. the end
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