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Sorry this is completely wrong. I too am annoyed by most ‘design thinkers’ and the cult around IDEO and the http://d.school .... but skilled (trained) needfinding is rare in most governments, foundations, and corporations, and the consequent waste and failure, massive.
tbh we are probably on the same page here — totally agree that user research is vital, that good design is hard, and that people w/relevant experience are needed across lots of fields. don’t think obsessive process and buzzwords are gonna magically make it happen though
Totally. Huge amounts of wasted money on buzzword consultants, workshops etc. The (rare) needfinding experts I know are so highly skilled/experienced that it’s embarrassing to compare the norm to them. All that said, for many execs, just a shift in mindset is a big win.
Any resources either of you would recommend for those looking to build their needfinding skills?
but even in your sarcastic tweet you used a ton of buzzwords 
i get that “design thinking” has blown up and the phrase has become overused but your words are a bit disrespectful to the entire field. we do much more than just think about “user needs” and “feel empathy” ...
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