putting the “IDEO” in “weird cultlike ideology that somehow nobody else has come up with? really?”
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my fav thing about ~silicon valley culture~ is the complete lack of irony w/which ppl embrace “design thinking” as some kind of magical & non obvious methodology like yes.......i too have taken the needs of my users into consideration......empathy is indeed a thing that exists
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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Ppl should actually embrace design thinking MORE...sure its processes can be overkill but it's the way of *thinking* that is not obvious to most & in a sense, magical. The biggest problem with it is getting buy-in from ppl, bc it's best done with an obnoxiously positive mindset
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idk i think it kinda says something about people here that basic consideration for their users isn’t an obvious way of thinking to them
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I have no idea how people solved problems before the double diamond process was created!
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personally i’m all about the conjoined triangles of success
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Sorry this is completely wrong. I too am annoyed by most ‘design thinkers’ and the cult around IDEO and the http://d.school .... but skilled (trained) needfinding is rare in most governments, foundations, and corporations, and the consequent waste and failure, massive.
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tbh we are probably on the same page here — totally agree that user research is vital, that good design is hard, and that people w/relevant experience are needed across lots of fields. don’t think obsessive process and buzzwords are gonna magically make it happen though
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I’ve also led design sprints for major corporations outside of SV who have wasted millions because they decided to develop a product that nobody wanted. Empathy is a good place to start though.
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Exactly. You may see it as non obvious
@isosteph but the majority of companies/employees do not. Most things that need to be fixed with orgs/products are the very basics.
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I found this hilarious coming from industrial design to tech - that ideas like talking to your users could be at all radical
Presenter: "understand who you're building for"
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That said - 'design thinking' is given a lot of lip service, but I often see it done poorly. Two reasons that I see: 1) Lack of understanding of *good*, methodically rigorous user research 2) User research / product design aren't given weight in sales or marketing driven co's
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