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@ironSource

We are developing the industry's leading growth engine for games. Our solutions close the monetization & marketing loop & empower to accelerate growth

Tel Aviv
Vrijeme pridruživanja: kolovoz 2012.

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    28. sij

    Here's an article I wrote for our partners about how I got started in the industry and how we do things now ...Retro to Hyper-Casual: Game dev has gone full circle by Jason Falcus

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  3. proslijedio/la je Tweet
    26. stu 2019.

    Check out our webinar with Yevgeny Peres, VP of Growth at for a deep-dive into what User-Level Ad Revenue is and how it impacts the ad spend measurement status quo.

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  4. Melissa, VP Marketing at iS and Scott, SVP Product sat down with a glass of whiskey and chatted about M&As in the industry for attendees.

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  5. "The objective of pre-production is not only to solidify the design and product vision but also to mitigate key risks for the game's success" -

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  6. Kicking off day 2 of - live from Mitzpe Ramon. Stay tuned for updates. Today's theme? Wider industry trends.

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  7. But none of them were that effective. Today, thanks to our solution they saw their cross promo efforts grow from 20% to 50%.

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  8. Rahul from explains that before we launched our cross-promotion tool, they tried many different solutions to cross-promote between their portfolio of mobile games.

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  9. Kosei from just took the stage to share his experience working with the optimizer. Thanks to this solution they were able to increase ROAS 25% and scale 16%.

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  10. The more granular you get with ROAS the more succesful you'll be with .

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  11. Nadav says it like it is: "It's crucial to choose the right KPIs. Retention isn't revenue, number of impressions isn't revenue, revenue is revenue"

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  12. Pro tip: Not all users should have the same presentation. Share different experiences with different segments of users.

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  13. Kelly Kang, : "Always be A/B Testing. Always come up with a new test idea. Always look at data"

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  14. A/B testing is a powerful tool that should be in every arsenal. Kelly Kang, Head of Ad Monetization joins Nadav on stage & explains how our solution increased their revenue.

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  15. -based : consider segmenting non payers and only show serve

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  16. Ad-based games: maximize implementation of

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  17. Nadav talks proper implementation of . System-initiated ads increase but can impact (placement is key here!). User-initiated ads also increase ARPDAU, and should always increase retention.

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  18. Nadav Ashkenazy, VP Global Partnerships, breaks down winning with the ironSource - covering best practices for and , and how can close the loop to accelerate .

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  19. Erez explains why the ironSource platform should be your network of choice: It's built for , it's transparent and provides with actionable data.

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  20. Erez Fruchtman, VP Product of the iS network spreads the LevelPlay gospel: our solution gives more demand and less work.

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