Integral Ad Science

@integralads

Integral Ad Science is a global leader in digital media quality, going beyond verification to set the benchmark for trust and transparency.

Global
Joined December 2009

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  1. Sep 10

    And that's a wrap! It's been an eventful and insightful week at - the industry is firmly looking ahead. Read more on how IAS took part, the sessions we delivered and what we learnt about cookieless targeting and data within advertising.

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  2. Sep 10

    81% of UK consumers feel comfortable resuming social activities, according our latest study. Find out how consumer behaviour has adapted throughout the pandemic, and which of these behaviours will have a lasting impact.

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  3. Sep 9

    Ads that aim to leave an emotional memory or particular feeling among consumers perform best when placed alongside articles with a matching theme. Read more insights from The Context Effect study here.

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  4. Sep 9

    We've expanded our integration with to measure media quality across CTV advertising. Read more about the news in this blog post.

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  5. Sep 7

    Our recent biometric study shows that matched ads, or those that align with and match the surrounding content, drive a 23% lift in detail memory. Read more from The Context Effect here.

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  6. Sep 2

    We're releasing the top consumer takeaways for digital marketers when it comes to the 2021 holiday shopping season. Read more here:

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  7. Sep 2

    as restrictions ease! Use your chance and tell us about your priorities to win a free ticket for ! We can't wait to see you there !

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  8. Sep 2

    Looking to make quality impressions on social? Join us for our "Solving Social" webinar on September 14th:

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  9. Sep 2

    IAS is proud to be a Gold Partner at this year’s event! See what we’re up to and how you can connect with us to make every impression count.

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  10. Sep 2

    Learn how UK's social team used IAS data to boost viewability and deliver strong performance on Facebook. Get the insights here.

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  11. Aug 31

    as restrictions ease! Use your chance and tell us about your priorities to win a free ticket for ! We can't wait to see you there !

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  12. Aug 30

    Are you a brand or advertiser looking to target consumers in a post-pandemic world? Would you like to know shoppers' buying intentions as restrictions ease? Then read our Pandemic Effects UK report now!

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  13. Aug 27

    IAS is proud to be a Gold Partner at this year’s event! See what we’re up to and how you can connect with us to make every impression count.

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  14. Aug 23

    We are thrilled to announce two key appointments as we continue to accelerate our product innovation globally! Song Du will join IAS as SVP of Product Engineering, while Gerald Mui has been appointed VP of Data Engineering.

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  15. Aug 23

    Are you a brand or advertiser looking to target consumers in a post-pandemic world? Would you like to know shoppers' buying intentions as restrictions ease? Then read our Pandemic Effects UK report now!

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  16. Aug 20

    57% of consumers engaged with an ad on Twitter in the last year. IAS surveyed consumers to explore how they experience advertising and content within Twitter’s dynamic in-feed environment. Find out more in our latest research.

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  17. Aug 18

    Read more on how defined moments of growth in her career, and what her advice is for anyone looking to grow a career in the technology and digital ad industry.

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  18. Aug 18

    According to our latest study, 75% of U.S. consumers plan to continue shopping at local and small businesses that may have struggled during the pandemic. Find out more on the consumer behavior habits that emerged and what's on track to stick around:

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  19. Aug 17

    Learn how UK's social team used IAS data to boost viewability and deliver strong performance on Facebook. Get the insights here.

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  20. Aug 16

    Our recent study in the UK discovered that 40% of consumers remain concerned over confusing or conflicting guidelines for social gatherings and 15% will not engage in social activities. Find out more on consumer habits once Covid-19 restrictions ease.

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