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And that's a wrap! It's been an eventful and insightful week at
@dmexco - the industry is firmly looking ahead. Read more on how IAS took part, the sessions we delivered and what we learnt about cookieless targeting and data within advertising. https://integr.al/2Xh2MbI pic.twitter.com/GKoTJoeJLe
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81% of UK consumers feel comfortable resuming social activities, according our latest study. Find out how consumer behaviour has adapted throughout the pandemic, and which of these behaviours will have a lasting impact. https://integr.al/3ilRefc pic.twitter.com/MxfMxVYMd2
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Ads that aim to leave an emotional memory or particular feeling among consumers perform best when placed alongside articles with a matching theme. Read more insights from The Context Effect study here. https://integr.al/3zOWCxz
#digitalmarketing#neuromarketingpic.twitter.com/moRJKbHs1I
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We've expanded our integration with
@Innovid to measure media quality across CTV advertising. Read more about the news in this blog post.https://integr.al/3E0G1cCThanks. Twitter will use this to make your timeline better. UndoUndo -
Our recent biometric study shows that matched ads, or those that align with and match the surrounding content, drive a 23% lift in detail memory. Read more from The Context Effect here. https://integr.al/3zOWCxz
#digitalmarketing#neuromarketingpic.twitter.com/NUq1Aspghg
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We're releasing the top consumer takeaways for digital marketers when it comes to the 2021 holiday shopping season. Read more here: https://integr.al/3gYUrjH pic.twitter.com/aIiO4ar8BU
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#Settingnewpriorities as restrictions ease! Use your chance and tell us about your priorities to win a free ticket for#dmexco21! We can't wait to see you there@dmexco! https://integr.al/3ytOjGc pic.twitter.com/GQ6BxHN0Tk
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Looking to make quality impressions on social? Join us for our "Solving Social" webinar on September 14th: https://integr.al/3Dw1f1U pic.twitter.com/28fRIRu0rb
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IAS is proud to be a Gold Partner at this year’s
@dmexco event! See what we’re up to and how you can connect with us to make every impression count. https://integr.al/385DiA9Thanks. Twitter will use this to make your timeline better. UndoUndo -
Learn how
@Starcom UK's social team used IAS data to boost viewability and deliver strong performance on Facebook. Get the insights here. https://integr.al/3lyjWvr pic.twitter.com/8neMqgqzA3
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#Settingnewpriorities as restrictions ease! Use your chance and tell us about your priorities to win a free ticket for#dmexco21! We can't wait to see you there@dmexco! https://integr.al/3ytOjGc pic.twitter.com/FzeZmfTXtT
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Are you a brand or advertiser looking to target consumers in a post-pandemic world? Would you like to know shoppers' buying intentions as restrictions ease? Then read our Pandemic Effects UK report now! https://integr.al/3ilRefc pic.twitter.com/z6afLtGrOV
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IAS is proud to be a Gold Partner at this year’s
@dmexco event! See what we’re up to and how you can connect with us to make every impression count. https://integr.al/385DiA9Thanks. Twitter will use this to make your timeline better. UndoUndo -
We are thrilled to announce two key appointments as we continue to accelerate our product innovation globally! Song Du will join IAS as SVP of Product Engineering, while Gerald Mui has been appointed VP of Data Engineering.https://integr.al/3glPoti
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Are you a brand or advertiser looking to target consumers in a post-pandemic world? Would you like to know shoppers' buying intentions as restrictions ease? Then read our Pandemic Effects UK report now! https://integr.al/3ilRefc pic.twitter.com/OvQWk646Ib
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57% of consumers engaged with an ad on Twitter in the last year. IAS surveyed consumers to explore how they experience advertising and content within Twitter’s dynamic in-feed environment. Find out more in our latest research. https://integr.al/3fpZUyz pic.twitter.com/vibNxe401P
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Read more on how
@Lisa_Utz defined moments of growth in her career, and what her advice is for anyone looking to grow a career in the technology and digital ad industry.@TheDrumhttp://integr.al/3fSRCA7Thanks. Twitter will use this to make your timeline better. UndoUndo -
According to our latest study, 75% of U.S. consumers plan to continue shopping at local and small businesses that may have struggled during the pandemic. Find out more on the consumer behavior habits that emerged and what's on track to stick around: https://bit.ly/3xziTxJ pic.twitter.com/OIisKyQjL7
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Learn how
@Starcom UK's social team used IAS data to boost viewability and deliver strong performance on Facebook. Get the insights here. https://integr.al/3lyjWvr pic.twitter.com/8zS12L4jJS
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Our recent study in the UK discovered that 40% of consumers remain concerned over confusing or conflicting guidelines for social gatherings and 15% will not engage in social activities. Find out more on consumer habits once Covid-19 restrictions ease. https://integr.al/3ilRefc pic.twitter.com/gMfUSEctK4
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