Smartphone games are generating an enormous amount of revenue. via @NewzooHQpic.twitter.com/LY8vZb05ib
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Smartphone games are generating an enormous amount of revenue. via @NewzooHQpic.twitter.com/LY8vZb05ib
The top 10 F2P games generated more than $13B in 2018 revenue. via @_SuperDatapic.twitter.com/dtGToizY4N
... with Asia accounting for the majority of revenues. via @_SuperDatapic.twitter.com/6TOWV7HH5w
These games monetize by selling in-game digital items to players (think Fortnite skins), but this is just phase one of this evolving market.
Today, players do not actually own these items - their ownership is wholly reliant upon game developers. Nor can players redeem items for their cash value, or (most times) trade them and create price discovery.
Many black markets exist to facilitate the unsanctioned trading of in-game items or the sale of “boosted” accounts, with game developers and content creators unable to control or capitalize on these transactions.
And the items themselves are not probably scarce. Developers may release unlimited copies of the items, significantly reducing their value as collectors items.
Blockchain tokenization has an enormous opportunity to evolve this large and growing market by adding scarcity, self-custody, transferability, and interoperability. In-game items are perfect for tokenization.
For one, players are already accustomed to buying and using these digital items. No sea-change in user behavior is required, unlike other tokenization opportunities, such as real estate or artwork.
And in-game items are already digital - there is no need to establish provenance and connect a tokenized representation to an object in the physical world, like an apartment building or a painting, which has been a major impediment to the decentralized “tokenization of things.”
Provable digital scarcity will give rare in-game items enormous value, and the ability to hold or trade them outside of games will make them true collectors items.
Through the use of smart contracts, game developers and content creators can capture fees on secondary trading, thereby regulating their sales and recapturing lost revenue.
This represents one of the ripest opportunities for tokenization. I am watching closely and interested to talk with anyone working on this.
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