Wrong but useful. Working @Twitter, tweeting about data science and people management.
"Wait, it's all her views?" 
"Always has been"
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In an ads-driven business, a site's DAU is really a proxy for its revenue generating potential, so the company needs to ensure that another company's unique new content format isn't a differentiator that will pull away the attention of their DAUs
When all sites have the same content formats available, it means their real competitive advantages--their user generated content and their built in audiences--are safer. They're a lot harder to replicate than an audio chat product
