Organizational buy-in is the biggest barrier people might have to getting data to drive insights in a corporate setting
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My guess is: Buy in to use results as one or the input to decision-making, even if/when it's not "good" news.
Framing is important here. It's not that there isn't buy-in as much as data being weighted below things like qualitative feedback or intuition. IMO it's more of a lack of humility, with decision makers being unwilling to admit they could be wrong.
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Yup, confirmation bias.
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Our team has a fortunate problem of having more data-driven work than we can ever handle. And the stakeholders are keen to ask for more insights every time we give out a new deck or spreadsheet.
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