Organizational buy-in is the biggest barrier people might have to getting data to drive insights in a corporate setting
What sort of buy in are you referring to here? The buy in to create a data team in the first place, or buy in to the results produced by a data team?
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Either way, I tend to agree. Much of the barriers to using data in a corporate setting are cultural rather than technological
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Both! For sure!
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My guess is: Buy in to use results as one or the input to decision-making, even if/when it's not "good" news.
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Framing is important here. It's not that there isn't buy-in as much as data being weighted below things like qualitative feedback or intuition. IMO it's more of a lack of humility, with decision makers being unwilling to admit they could be wrong.
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