Well, because I now regularly say the word ‘baby” (due to working on the Boss Baby team), all of my targeted ads are officially pregnancy and child related 
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It's the Facebook Ads Pixel. It's a bit of code that sits on a shocking majority of sites on the internet, and it counts the number of times you've visited certain pages and done certain things on those pages.
Spliced with other info Facebook has about you (particularly what it infers from all your social connections and what it knows from things you've manually entered, like birth year and places of work, other social media accounts) means it can serve ads that seem eerily relevant.
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Or in some cases, eerie near misses. A woman your age who uses the word "baby" a lot is likely to be pregnant, at least in terms of sheer probability. They're making a guess that's logical, but still wrong
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Right, yes, I realize that it's all made with non-malicious intentions. I still find the concept that most social media apps (including Twitter & Instagram, too) default to allowing the collection of audio to inform ad placement.
End of conversation
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