We lie about the rules of society, and this is intentional. If they made sense, then even outsiders could understand the rules and use them to their benefit. Having inscrutable rules for society makes it harder to manipulate, except by those very involved.
But changing the rules quickly means that more brainpower is dedicated to picking up on the new social norms, instead of more important things. So we should expect that in more results-oriented communities, the rules of society will remain stagnant.
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More obscure rules serve as a social defence mechanism. Social enemies, in order to attack you, must obey certain protocols which shift as fast as you can make them shift. So we should expect that in more hostile communities, the rules will change faster.
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Thus, we should expect places with rapidly-changing communities to be smarter, less productive, and meaner.
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