I like to think in terms of social technology. By "social technologies" I mean specific arrangements of actions, rather than atoms. Examples: language, capitalism, democracy, ethics
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Some solutions can be strictly better than others: English takes 3 less characters and 1 less syllable per word than Pig Latin.
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Much of the advancement of civilization is in the improvement of social, rather than physical, technologies. We talk about physical technologies because they're more visible.
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Of course, plenty of things are a combination, e.g. the internet is both the tubes and the protocols. And perhaps the most important are a combination, or are social enabled by physical.
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The process of building any physical technology is a social technology. Patents are social technology.
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