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Ilya Grigorik
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This. "Micromanagement is bad..."
Nonsense. Losing touch with how things are built or operating on wrong/outdated abstractions is bad. Details matters. Sweat them but don't lose yourself in them. 🧑🌾
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hey managers, going into the weeds is not the problem
staying in the weeds is the problem
never going into the weeds is fatal
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You seen our our shiny new ✨ Metaobjects✨? If you want early acces, DM me your Shopify store URL -- if I'm feeling nice I'll let you in 😘 #Shopify #ShopifyPartners
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This time of year (goal-setting season), one of the most common themes in my 1:1's is aptitude vs. tenure:
1) Tenure is a terrible proxy; aptitude is what matters
2) Find your "resting" level before you lose it
More:
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The modern-day Neo: I need couches, lots of couches.
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Do you love perusing a store, seeing what leaps out as you go? 
Do you love the infinite scale of the internet, with powerful filters and categories? 
What if you could have the best of both worlds, plus instant AR try-on as a cherry on top? 
Do you love the infinite scale of the internet, with powerful filters and categories?
What if you could have the best of both worlds, plus instant AR try-on as a cherry on top? Show this thread
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Frustrating email dark pattern: unsubscribe email link that asks you to re-enter the email you want to remove from the list. Stop. Please. 😒
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Hello Commerce Components!
It's not just the world-class Shopify commerce engine. It's also the purpose-built chassis, battle-tested components, thriving 3P ecosystem of hot-swappable parts, ..., and a full-time (dev, ops, security) pit crew.
In short, a hot deal. Let's go! 👊
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There’s never been an enterprise offering that gives large retailers the choice, flexibility & performance they need to compete - until now.
Introducing: Commerce Components by Shopify
Honored that the iconic brand @Mattel is one of the first to join us.
shopify.com/commerce-compo
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The new Ruby parser that I have been experimenting with and working on for the last couple of months is now a public repository.
I can't tell you how excited I am about this project.
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All storefront requests are now served by the latest version of ruby with YJIT enabled! We are seeing ~10% speedups across the board.
YJIT that has been developed by 's and team at Shopify.
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The CSS Working Group is debating over the best way to define nesting in CSS, and want your input!
Which do you like best?
You can vote in the official poll here: webkit.org/blog/13607/hel
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who needs javascript deobfuscators?
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No big deal. Just another BFCM peak that will soon be the new platform normal and baseline. Onwards!
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We served 75.98 Million requests per minute to our commerce platform at peak. That’s 1.27 Million requests per second!Show this thread
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Equally 👇 mesmerizing and inspiring to watch.
Feeling thankful for all the merchants who put their sweat and tears into their awesome products, and chose us as their partner 🙇♂️
Feeling grateful to all the Shopify ProdEng & Ops folks 👊 who make BFCM records look so seamless.
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The only real-time look at Black Friday weekend: @Shopify Live Map. This shows the scale and impact of millions of independent businesses around the 
on Shopify on THE busiest shopping wkend of the year.
This is global commerce powered by Shopify 
datastories.shopify.com
on Shopify on THE busiest shopping wkend of the year.
This is global commerce powered by Shopify
datastories.shopify.com
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YMMV, of course. Not everything may translate to your organization 1:1, but I suspect the majority of it is broadly universal and applicable.
What resonates? What would you add? What are the best examples of Principal+ leadership & execution that come to mind?
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Principal Engineer's Handbook: bit.ly/principal-hand — what does one do, ..., what is and how do they measure success? 🤔
Living guidebook based on first-hand experience and many enlightening conversations with other Principal+ engineers at Shopify, Google, and beyond.
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Meta's new #QuestPro tracks your hands and eyes to animate avatars. Our team wondered if the same tech could give merchants insight into shopping patterns within their store…
Could VR give retailers a fresh perspective? 🧵👇
#vr #passthrough #futureofretail
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Excited for this new chapter for Rails! 🤩
"Companies have gone all the way from HELLO WORLD to IPO using Rails, creating billions of dollars in value along the way."
Remember defending "it'll fizzle" & "can't scale" a decade+ ago... proof is in the pudding. Onwards!
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The Rails Foundation kicks off with one million dollars from @cookpad, @doximity, @fleetio, @github, @intercom, @procoretech, @Shopify, and @37signals to improve the documentation, education, marketing, and events in our ecosystem 
rubyonrails.org/2022/11/14/the
rubyonrails.org/2022/11/14/the3
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Replying to
And to be clear, we love NextJS! I'm close to merging a PR that integrates Next into the hydrogen-ui (Shopify components, helpers, etc.) repo.
Having first-class Next support is one of my highest priorities right now
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"Focus on the user interface and work back through web standards to deliver a fast, slick, and resilient user experience..." 🤩
Wise words we live by at Shopify. Welcome to our motley crew —fun times ahead! 🥳🥂
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We are beyond excited to announce that Remix is joining Shopify!
Thank you all for joining us on this journey. It's only getting better from here!
Learn more
remix.run/blog/remixing-
Thank you all for joining us on this journey. It's only getting better from here!
Learn more
remix.run/blog/remixing-1
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This is huge. Big kudos to for open-sourcing their worker runtime! Opens up a whole new world of DevXP, interop, ... opportunities. 🤩
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It's here! workerd: The Open Source Cloudflare Workers runtime. blog.cloudflare.com/workerd-open-s
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🎉 Congratulations to on Wasmtime 1.0. With Wasmtime, we've seen an average runtime improvement of 50% over the past year.
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If you ever fought [insert bigco name] comp system as a manager (that is, everyone) this is mind blowing... Sliders for choose your own cash vs stock/options? Unthinkab.. shipped! 🤯🎉
Love the internal audacity and active encouragement to tackle such messy problems. Go Shopify!
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Company news: We totally revamped our compensation system this summer. In short, "Flex Comp" now gives everyone a simple UX where you see your total compensation and choose a mix of Cash/RSU/Stock via simple sliders.
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Logpoints in are great. Log messages to Console without console.log() calls in your code - persists across page reloads too!
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Excited to share that React Native is the Future of Mobile at 😎
engineering.shopify.com/blogs/engineer
- Our in production apps have 95%+ code shared between iOS and Android 🤯
- We're hiring native mobile and web developers
- We're contributing back to OSS👊🏽
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TIL: Google Docs has (default off 🤦♂️) option to enable (basic) markdown support. Neat-o.. yes, please!
h/t
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A few folks have DM'd wondering where to get started on web performance. It seems incredibly daunting!
This is a short 🧵 w/ links, but if you do nothing else, follow folks that know more than I do over in this list:
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Proud and incredibly thankful for all the great work on both sides of the partnership. Shopify wouldn't exist without the vibrant open-source Ruby community👊
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Today we’re excited to announce Ruby Shield 
This new initiative in partnership with @ShopifyEng will support open-source and enable us to take on new security-focused projects to better protect our communities.
What is this & why are we doing it?
1/
This new initiative in partnership with @ShopifyEng will support open-source and enable us to take on new security-focused projects to better protect our communities.
What is this & why are we doing it?
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Little-known and *super* useful feature when debugging network waterfalls. 👇
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How old were you when you discovered that holding the shift key while hovering over a request on Chrome DevTools will highlight the initiator in green and dependencies in red? 
Thanks, @addyosmani, for the tip!
Thanks, @addyosmani, for the tip!
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Ecma Membership excitement 😉
Congrats to and for arranging to join Ecma 🎉
Ecma members nominate individuals as delegates to work on evolving JavaScript in TC39.
will continue to champion the TC39 Stage 2 Module Blocks proposal 👍
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Late yesterday we added an extra section to this page to tell you how to measure your bfcache hit ratio in your analytics:
web.dev/bfcache/#measu
This can help identify pages which are blocking bfcache from being used (e.g. because of unload handlers).
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On a personal level, it's been a humbling experience...
Building a high-quality (UX, conversion, web perf) storefront is a *hard* adventure. But this only underscores why Hydrogen is so important: we can band together and amortize these costs.
Onwards! hydrogen.shopify.dev🔥
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Also, credit and kudos to all the many great industry collaborators that are with us on this journey.
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Optimize for truth seeking over being right. In the long run, you'll be right more often.
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SCIENCE:
If you don't make mistakes, you're doing it wrong.
If you don't correct those mistakes, you're doing it really wrong.
If you can't accept that you're mistaken, you're not doing it at all.
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Today feels like a good time to step back and appreciate how exciting a time it is for Ruby.
Imma tweet a bit about the amazing work being done by 's Ruby and Rails Infrastructure team.
(That's the team I help lead! I'm so proud of them!)
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And before you ask, yes, you'll be able to emit (and subscribe to) custom events too...👍
Web pixels are the shared data bus that unlock safe, transparent, and compliant communication between storefronts, themes, apps, ..., and custom code.
So, yeah...
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For developers, Web pixels provide...
- Pubsub API, structured events: storefronts, checkout
- Worker sandbox and performance+security isolation
- Integration with customer privacy API: consent... 👍
- Ship as an extension: app store, UI config... 🥳
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