Accidental marketing of the year.
Game called Day of Dragons launched their Kickstarter campaign to raise $12,000 on the 2nd of September. First two days, it raised $1,300. Nothing crazy, but decent. 1/3
kickstarter.com/projects/beawe
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September 7th, Harry Potter Wizards unites launches the Day of Dragons event.
The KS campaign through SEO is the first result on Google... and raises $13k that day alone.
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As the campaign goes, and the Harry Potter related traffic explodes, the project keep increasing the amount raised... To end up just north of $500,000. Not bad for a video game campaign without a video.
3/3
biggercake.com/projects/beawe
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Replying to
It is very obvisouly not HP related - I believe they knew what they were doing.
The game happens to also be a great fit for that audience (dragons looking the ones in the movies - care aspect similar to tthe them in the books)
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Im very curious that you haven’t responded to the people mentioning the spike is from YouTube influencer videos and not try Harry Potter thing though? Any comments?
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I meant to have a look and follow up but didn't have time yet.
Considering the studio has now gone on record to say they didn't see any effects related to the names, it does settle the issue quite definitively.
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Harry Potter and riding a games coat tails had nothing to do with this. Credit my YouTube friends and word of mouth for the spread of a wonderful idea. You 100% made your credibility look like dog shit by acting like you know anything about SEO.
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I have many close friend with a combined audience of millions who took time out of their day to cover this game. Thegamingbeaver, everynightxriot, syntac, meatylock and more deserve credit not this Harry Potter ego inspired blue check mark of authority post. Credit them.
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