I Am SciComm - Dr. Alexis Willett

@iamscicomm

Rotating scicomm account by engagers of science. This week's curator: Alexis Willett () professional, books author, biomed PhD.

Vrijeme pridruživanja: svibanj 2015.

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  1. Prikvačeni tweet

    👇Here's the schedule of what I'm going to cover. We're going back to basics because while there's lots of scicomm happening it's not always well planned & delivered. I may also chat about tips for being a media spokesperson & if there's something else you want to know just say.

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  2. Good morning & hello Friday🎉! It's all about book writing today & I'm super excited to hear all about your books & book plans. I'll start by telling you a little about mine, then maybe we'll think about the 'ideas' stage.

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    prije 13 sati
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    Odgovor korisniku/ci

    ...even if the next campaign or activity is similar, something will be different (even if it seems subtle) so any metrics will need adjusting to reflect that.

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    Odgovor korisniku/ci

    Thanks for the shout out! Also important to remember, like all aspects of comms, there’s no one size fits all. Go through this process each time and don’t just apply the same outcome measures or indicators time after time...

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  6. Thought for the day👇Just as scientists wouldn’t undertake an experiment without a specific aim, and immediately move on without reflection & discussion of what they learned from that experiment, it’s the same for science communication.

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  7. I'll chat about my experience of writing books & hope other book writers (or budding ones) amongst you will share too. If you want to learn more about the fundamental principles of good , we've just launched online training in this ().

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  8. We're now coming to the end of today's discussion on measuring impact and shortly I'll post my thought for the day. Thanks, as always, for your thoughts & interactions, and to new followers who join us! We're also coming to the end of all the 'process' side of Tomorrow..

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  9. Example: Producing 50+ blog articles won't prove I'm a good writer / communicator. It only shows that I can churn out words. If I was hoping to get a writing job off the back of it, employers would want me to demonstrate the quality & impact of my blog writing. Plan this upfront.

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  10. Plan what you want to achieve, who you want to reach & how you’ll measure your success before you produce anything. You’re much more likely to have the right impact & demonstrate that you’re being effective at what you do. Time spent upfront should pay you back well.

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  11. Good quality science communication is not a case of just creating content & putting it out there hoping people will like it & that it makes a difference to people’s views & behaviours. It requires planning.

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  12. For some of you, being able to report specific measures of the impact of your activities may be an essential part of your work and could make the difference in getting publicity, gaining future funding or even landing your dream job.

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  13. By proactively & thoughtfully evaluating your communication, you’ll know whether it was effective and get a sense of how you could make your communications even more successful in the future. You can also learn from any mistakes and avoid repeating them.

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  14. I appreciate that evaluation of activities can feel a bit of a challenging topic & is potentially a new one for many of you. It may be tempting to just skip this part of the process, but evaluation is an important aspect of good quality science communication.

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  15. What do you hope will change as a result of your activities? How will you measure it? Or, what has already changed as a result of your communications?

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  16. I've dug out an old infographic that I made years ago about the impact of my consulting work at the time. Some of it was policy activity, not sci comms, and upon reflection it could do with some work (some could be outputs) but it tries to show what changed as a result of my work

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  17. While I'm flagging people up, I want to say thanks to my colleague Caroline Philpott, a public & expert who has also suggested a few ideas for today. She's only now getting going on Twitter, so do follow her () & you'll get pearls of wisdom!

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  18. Here's a useful website that contains lots more detail about evaluating communications: Thanks to for flagging it up.

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  19. Thinking about your science communication activity, can you identify one or two OUTCOMES that you could plan to measure? I would love to hear some of your plans for your and I'm sure others who may still be confused would find it helpful too, for ideas.

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  20. ..that is comparable - i.e. the data was collected in the same way (e.g. same questions, same format, same delivery, same population sampling, maybe even same time of day or year etc etc) both before and after your comms activity.

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  21. Example: if you want to increase awareness of X in your audience, before your activity you'll need to determine what the current/baseline level of awareness is & state to what extent you want to increase that level (e.g. x%). You'll need data from before & after..

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