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@i_contemplate_

ephemeron of one cosmic moment

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contemplationist.wordpress.com
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    1. MARTIN ERLIĆ  🌿 🇭🇷‏ @SeloSlav Sep 23

      It's true that olive oil coming out of California today is exceeding that of product from Greece and Italy, but that's because the Greek and Italian olive oil market is mired in corruption and fraud. Cheap olive oil is a great front for mafia money laundering.

      4 replies 3 retweets 21 likes
      Show this thread
    2. MARTIN ERLIĆ  🌿 🇭🇷‏ @SeloSlav Sep 23

      In North America, the typical "extra virgin" olive oil will go for $20/L at most. What's the profit on that? Unless you're importing mass volumes (>50k liters), there's no way you can supply at that cost if you're selling first cold press extra virgin from Europe.

      1 reply 1 retweet 8 likes
      Show this thread
    3. MARTIN ERLIĆ  🌿 🇭🇷‏ @SeloSlav Sep 23

      Yet small family importing businesses are not at all uncommon in Canada. There's a family up the street that sells olive oil from Crete. I won't name names... But they must be cutting.

      1 reply 1 retweet 6 likes
      Show this thread
    4. MARTIN ERLIĆ  🌿 🇭🇷‏ @SeloSlav Sep 23

      Makes me wonder, if @SeloOils wasn't planning to leverage digital marketing to offer high trust direct-to-consumer product, we might have had to cut as well.

      1 reply 1 retweet 6 likes
      Show this thread
    5. MARTIN ERLIĆ  🌿 🇭🇷‏ @SeloSlav Sep 23

      If you're selling in grocery stores under that intense UV radiation all day long, it seems like the only way it works is you cut and put your lampeta in a dark bottle so it doesn't spoil.

      1 reply 1 retweet 8 likes
      Show this thread
    6. MARTIN ERLIĆ  🌿 🇭🇷‏ @SeloSlav Sep 23

      I'm curious to see whether, if after a certain number of sales, we'll also face the same "incentives" to cheat.

      1 reply 1 retweet 4 likes
      Show this thread
    7. MARTIN ERLIĆ  🌿 🇭🇷‏ @SeloSlav Sep 23

      It may very well be that olive oil in North America is a "Market for Lemons" (see George Akerlof paper), where information asymmetries about product quality make it impossible to sell Real Oils at large volumes.

      2 replies 1 retweet 8 likes
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    8. npc_respecter‏ @i_contemplate_ Sep 23
      Replying to @SeloSlav

      Why can't a trusted certification authority solve this problem?

      1 reply 0 retweets 0 likes
    9. MARTIN ERLIĆ  🌿 🇭🇷‏ @SeloSlav Sep 23
      Replying to @i_contemplate_

      USDA is in the process of establishing a federal olive oil council, but it takes time. Doesn't looking like it's anywhere on the horizon. Currently, there are no federal regulations on olive oil labeling in the US, and no inspection body to enforce it should there be.

      1 reply 0 retweets 0 likes
      npc_respecter‏ @i_contemplate_ Sep 23
      Replying to @SeloSlav

      I meant more akin to Consumer Reports and Underwriters Lab

      8:36 PM - 23 Sep 2018
      1 reply 0 retweets 0 likes
        1. New conversation
        2. MARTIN ERLIĆ  🌿 🇭🇷‏ @SeloSlav Sep 23
          Replying to @i_contemplate_

          I plan on providing lab reports but it just doesn't seem like *most* consumers care about that. Olive oil isn't a staple in the diet so they just get whatever is cheap and demand little of producers since there are few substitutes in North America.

          1 reply 0 retweets 0 likes
        3. npc_respecter‏ @i_contemplate_ Sep 23
          Replying to @SeloSlav

          Agreed. I think the internet literate Paleo and vegan hipsters do care. The top end of the market can be a wedge. Getting it to whole foods

          1 reply 0 retweets 2 likes
        4. MARTIN ERLIĆ  🌿 🇭🇷‏ @SeloSlav Sep 23
          Replying to @i_contemplate_

          Yeah,incorporating the product into existing hardcore foodie cultures will be important.

          0 replies 0 retweets 0 likes
        5. End of conversation

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