It's true that olive oil coming out of California today is exceeding that of product from Greece and Italy, but that's because the Greek and Italian olive oil market is mired in corruption and fraud. Cheap olive oil is a great front for mafia money laundering.
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USDA is in the process of establishing a federal olive oil council, but it takes time. Doesn't looking like it's anywhere on the horizon. Currently, there are no federal regulations on olive oil labeling in the US, and no inspection body to enforce it should there be.
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I meant more akin to Consumer Reports and Underwriters Lab
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I plan on providing lab reports but it just doesn't seem like *most* consumers care about that. Olive oil isn't a staple in the diet so they just get whatever is cheap and demand little of producers since there are few substitutes in North America.
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Agreed. I think the internet literate Paleo and vegan hipsters do care. The top end of the market can be a wedge. Getting it to whole foods
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Yeah,incorporating the product into existing hardcore foodie cultures will be important.
End of conversation
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