The next decade is for product-led, community-led growth driven by a bottom-up strategy.
The dynamics of bottom-up growth calls for a complete change in mindset.
A quick thread below
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Support is the new acquisition. The mindset of supporting by answering questions, sharing relevant knowledge and curating content for specific scenarios - goes a long way.
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Collaboration is the new engagement. New ways to collaborate for code, content, creatives or events, helps in converting loose-knit members to a close-knit community.
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Advocacy is the new marketing. Discovering, mentoring and building a trust based relationship with ambassadors is the best marketing.
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documentation is the new evangelism? or slice and dice DX even more to continue the thread ;-)
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Ex