Ex 
Younger audiences are retreating from several social platforms. I wrote a piece for @HarvardBiz on where I think they're going instead: to more intimate online destinations I call digital campfires (and the brands that are all over this trend)https://bit.ly/3bcXbFF
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... Some limit the community in tools available to only those that facilitate bonding (i.e. voice only communities like Clubhouse) Then it's fun to watch
@Snapchat experimenting a lot with gamification mechanics to help people bond. /2
I personally find the most fun in voice-first communities. I think it may bring a lot of innovation on top of Asia-style async voice messages and our remote-first @zoom_us -anxious reality. /3 end