Current focus: community-as-a-service, audio-first social networks
Ex @King_games, @unity3d
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Again and again, each time I am consulting a #middleware #startup they're asking the same question: "when is it the right time to show the devs what we're working on".
My answer each time is: NOW
And then I hear: "but we're not ready yet"
- YES YOU ARE!
(#devrel #dx thread)
1) #middleware user and purchase decision maker is a developer, so the earlier you start forming a #community and talking to #devs, the faster you figure out what is your main value and the killer feature in their eyes.
Often it differs from your #investor slides.
2) #software product is never ready, esp while we're talking #middleware, so you may as well show it in its infancy and be humble and open about where you're going.
Even if you're 12 months before the release and everything is a mess with no docs and nothing actually working yet
3) Think about building trust with #developer #community. It takes time to build it, and credibility is crucial to 12 months later when you're ready to ship and do #sales.
Shall I talk more about how do you build developer community trust when you're 8-12 months from shipping your tool/plugin/thing...?
Let's do the one like-->one advice =) So I know people read what I scribble here.
#devrel #dx #middleware #software #startups
1. think about a place where your potential future users/customers may hang out. Then think about kind of content that you can produce there. It should be of OK value but super cheap to produce for you. Maybe a sort of weekly thoughts on a tech problem you're solving?
2. medium and long reads overall are cool but take so much time to do that they happen once or twice a year. Maybe. Can you convert your scrum demos or even morning standups to short stories, thoughts on a topic/problem that you care?
3. twitter? Yeah, twitter may survive any kind of content. #covfefe... But think, if your twi is a landing page for all your activity or do you want to assemble your dev community somewhere else?
Guess when you have sales, you wanna have a support forum. But twi is ok until then
4. emails. Start collecting user emails as early as possible on your website. Many of the subscribers will probably become your launch customers. Since you don't have a product yet, not even a BUY button - so have at least the subscribe to the newsletter button to direct ppl to
5. When directing people to the newsletter subscription, try segmenting them i.e. by the source (ideally also by "campaign") - both @Mailchimp and @omnisend have tools for it. You'll need it all in 10 months when you're launching sales.
Remember GDPR. Respect privacy. Don't spam
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