Current focus: community-as-a-service, audio-first social networks
Ex @King_games, @unity3d
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Enjoyed a nice half day workshop with these two nice folks from the fashion industry. I figured #devrel and #Influencer #marketing have so much in common, there's a lot to learn and get inspired by.pic.twitter.com/6zgHKvaAi9
I was surprised though about the tooling. Micro (nano?) influencers are super light on automation, everything is handcrafted and though scheduled in advance, is still posted manually. Sometimes they hire interns just for it. Bigger agencies tell they build own tooling mostly.
And here with @epidemicsound it was super cool to learn how they tie in KPIs and do tracking. Tl;dr it all mostly about trying many things and watching sales grow.pic.twitter.com/qD4oALCwpS
But yeah, I am surprised there's no cool startup doing #influencer #marketing analytics. Any tools you can advise?
#InfluencerMarketing #devrel #MarketingStrategy
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