Ex 
This is a key point for #DevRel folks. What is of interest to your boss? To your boss's boss? To other stakeholders? Figure out what _they_ care about & how to draw a line from that to the day-to-day work you're engaged in. Suddenly, proving your success will be much easier.https://twitter.com/rhappe/status/1124391062582308866 …
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even someone in a sales org that isn’t thinking about multi-year relationships & sustainability (a bit) is doing it wrong - at least that is my experience in tech - i’ve never actually run a tree farm but I’ve watched businesses wither or disappear because of short term focus
establish sustainabilityyeah, make sense. I just wanted to explore how fellow dev rel people solve the somewhat common org/business problems.
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i have truly found great power - even inside engineering teams “buried” deep in an organization - to make the tie all the way to sustained customer success - i.e. the big picture - it helps clarify when localized asks, goals seem narrow or “off”
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in my most recent job, we had “understanding of business context” as an evaluation criteria even for our engineers at review time & it was powerful when someone would ask or explain how their apparently narrow work ties into that picture, as well as when they struggled
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