Ex 
This is a key point for #DevRel folks. What is of interest to your boss? To your boss's boss? To other stakeholders? Figure out what _they_ care about & how to draw a line from that to the day-to-day work you're engaged in. Suddenly, proving your success will be much easier.https://twitter.com/rhappe/status/1124391062582308866 …
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one approach I have used when trying to motivate long-term or medium-term investments is “do we want the company to be in business 5 years from now [10 years]?” - to which nobody can really answer “no” - then position at least a modest investment on those 3y/5y/8y timescales
good point! Did it bring any short-term results? I am implying that in bigger orgs (where many of devrel ppl actually work under regional sales org), the immediate boss may be responsible only for regional/quarterly results, not the big picture...
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a reasonable boss will be able to relax their view a bit to see that customers are needed this Q, next Q, and +1y, +2y - money put in the ground that will be a tree at xmas time in 5y might seem “wasted” but little saplings growing next to the big trees
establish sustainability -
even someone in a sales org that isn’t thinking about multi-year relationships & sustainability (a bit) is doing it wrong - at least that is my experience in tech - i’ve never actually run a tree farm but I’ve watched businesses wither or disappear because of short term focus
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