Ex 
This is a key point for #DevRel folks. What is of interest to your boss? To your boss's boss? To other stakeholders? Figure out what _they_ care about & how to draw a line from that to the day-to-day work you're engaged in. Suddenly, proving your success will be much easier.https://twitter.com/rhappe/status/1124391062582308866 …
what if the answer is "sales for the next quarter" while you understand the community/trust has to be built first?
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one approach I have used when trying to motivate long-term or medium-term investments is “do we want the company to be in business 5 years from now [10 years]?” - to which nobody can really answer “no” - then position at least a modest investment on those 3y/5y/8y timescales
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in another part of the thread I suggest customer success & satisfaction as a lens thru which to view things - I mean look at actual customers that have had actual problems solved by your products, services - raw sale$ volume can be a poor proxy to that - too simple & narrow
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