I've been doing a few small things in my rap career that just make sense to me now that are also differentiating me in the "marketplace."
The latest of which is performing with a retro mic.
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It's pretty cool, because I've only seen legendary rappers like Ghostface and Yasiin Bey (aka Mos Def) use it.
Cool class of people to put myself in.
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More importantly though, I grew up loving Rakim and have a really bad habit of cuffing the mic the way he does.
If you've seen me speak at a marketing conference, I'm always louder than everyone else because of this.
But it's a difficult habit to shake.
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However, due to the shape of the retro mic, there's no way to cuff it and it pretty much no matter how I hear it I sound more clear than everyone else that's performing.
So, it's an example of doing something for branding purposes that ultimately yielded better results.
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