Skip to content

Choose the right market

The customer you choose has a big effect on the success of your product

1. Building a remarkable product is part of the equation, but... not all markets are created equal.

7 replies 2 retweets 19 likes
Replying to

2. Some types of customers are less fussy, easier to reach, have more money to spend, and make spending decisions faster ... than others.

6 likes
Replying to

3. This is why startups should always find a good group of potential customers *before* researching product ideas.

2 replies 1 retweet 5 likes
Replying to

Yes to all but this point. Some of the best companies are built solely on a vision for the world that doesn't exist yet.

2 replies 1 like
Replying to

I think it still starts by observing people's current behavior, and finding the gaps.

1 reply 2 likes
Replying to

4. There's nothing worse than building an amazing product for a customer that can't afford it, doesn't appreciate it, or is hard to reach.

1 reply 2 retweets 4 likes
Replying to

Thoughts on what people can do when they didn't do this and find their product is undervalued?

1 reply 4 likes
Replying to

. affecting the traits, values, and momentum of a market is really hard. Sometimes, you can go upmarket:

1 like
Replying to

5. Market size is also important. Ask: "How big is the group of people that might buy our product?" ie. Wearables < Laptops < Smartphones

2 replies 1 retweet 3 likes
Replying to

6. Another example: my friend creates courses for PHP devs. His potential market size is > someone who focuses on Python devs.

3 retweets 7 likes
Replying to

ooh. I like this.

1 like