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Indian whitening cream renamed as Glow & Lovely following BLM protests

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The Indian unit of Unilever has dropped the word "fair" from its whitening cream Fair & Lovely. This comes after widespread anger in the country about brands enforcing skin tone stereotypes.

The Indian unit of Unilever has dropped the word "fair" from its whitening cream Fair & Lovely. This comes after widespread anger in the country about brands enforcing skin tone stereotypes.

  1. Jul 2

    So Hindustan Unilever Limited's brand 'FAIR & LOVELY' has been renamed as 'GLOW AND LOVELY"

    358 retweets 1,762 likes
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  2. Jul 2

    Big first step changes Fair & Lovely to Glow & Lovely. Big moment in the world of brands. Let's watch how it changes imagery and communication, as it walks the talk on showing diverse, positive and real images of beauty. Here's what it can do:

    70 retweets 271 likes
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  3. Jul 2

    We are making our skin care portfolio more inclusive and want to lead the celebration of a more diverse portrayal of beauty: HUL Chairman and Managing Director Sanjiv Mehta

    86 retweets 219 likes
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  4. Jun 25

    It took protests in US to kill fairness creams in India By

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  5. Jul 1

    It's a well known fact that beauty products which promise to lighten skin color & brighten skin are marketed primarily to women all over the world. With the world amidst anti-racism protests & calls against racial inequality following George Floyd's death, a number of brands...

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  6. Jul 1

    ... have taken the decision to remove words like 'fair', 'lightening', etc. from their products. For example, L'Oreal (LRLCF), the world's largest cosmetic & beauty company has announced that it will stop using words like "whitening" & "fair" in product descriptions. ...

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  7. Jul 1

    ...In India, consumer giant Unilever has said that it will rebrand its bestselling skin lightening cream Fair and Lovely & drop the word "fair" from its name. Johnson & Johnson has also decided to stop selling it's popular skin-whitening creams, particularly the...

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  8. Jul 1

    ... Clean & Clear Fairness line of products, sold in India & the Fine Fairness line, available in Asia & the Middle East. Meanwhile, Asian marriage website, .com, has removed a skin tone filter following pressure from users. An online...

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  9. Jul 1

    ...endorsing fairness products in real life. While this movement is certainly a step in the right direction, what's needed is complete removal of these products. It now seems like an 'old wine in a new bottle' scenario where the companies are still going to sell the same...

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  10. Jul 1

    ...petition started by Hetal Lakhani from Dallas, USA against the option led to the company removing it. Colourism all over the world has come under the spotlight & several film actors have also been criticized for showing support to the movement online but...

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  11. Jul 1

    ...cream with the same ingredients, just with a new name. This is a move that is politically keeping up with the scenario, but token activism at its best. We need to see a willingness to change the narrative & an attempt to re-look the product in its essence. If not, it still...

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  12. Jul 1

    ...remains a fairness cream, no matter what you call it! Just a name change is certainly not enough to change perceptions about skin color that have been held & perpetuated over centuries! 📷: , Twitter This post is brought to you by .

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  13. Jul 2

    So Ugly this is and Epitome of took you decades to realise how you destroyed the confidence of Dusky, Gorgeous women in the country by selling trash called and now you call it Massive

    56 retweets 287 likes
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  14. Jun 27

    If Hindustan Unilever are really serious, they should stop making their fairness creams. Same for other companies. Changing a name, while selling the same poison, is merely cosmetic. But then, that's their business: Cosmetics.

    257 retweets 1,135 likes
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  15. Jul 2

    So Fair and Lovely will now be called Glow and Lovely? C’mon Hindustan Lever. For years you’ve been profiting by destroying our nation’s young girl’s self worth by making rude comments about dark skin. Now prove your ‘intentions’ by having a dark skinned girl on your packaging.

    4,063 retweets 23,160 likes
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  16. Jun 28

    . to drop 'fair' from , Emami hints at reviewing fair & handsome. J&J to take fairness creams off shelves. Significant departure or cosmetic change? asks , &

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  17. Jun 25

    The Indian arm of Unilever is removing the words “fairness”, “whitening” and “lightening” from their products.

    18 retweets 49 likes
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  18. Jun 5

    People are calling out actors for speaking about racism in the US while endorsing whitening creams and failing to speak up on issues "in their own backyard."

    118 retweets 462 likes
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