I hope I'm wrong, but I worry Facebook organic posts and ads will become less effective. Especially as they remove certain ad targeting capabilities and get really honest about their video view metrics. #HootChat
-
-
-
I think you're right... Organic reach on facebook almost feels like it's going in the opposite direction... Their algorithms have changed and it makes organic harder to get! Running FB ad campaigns using targeted audiences is almost your best shot. :(
#HootChat -
Exactly! I've heard people say that algorithm changes force pages to serve only the highest quality content. Not to toot my own horn, but I think I craft pretty entertaining/compelling content, and I still see less engagement than I used to. I guess we just have to accept it!
-
It's almost as if regardless of the quality of the content, you can't put that content out there without paid advertising or word of mouth.. That quality content has to be SEO-ed like crazy too.. Where do you post? I'd like to check it out!
-
The main client I'm allowed to mention is Washington Crossing Historic Park in Pennsylvania. The Facebook page is the park name. I also advise on their Twitter account (
@WashXingPark) but I've just lately leaned into working on their Twitter presence. Slow but steady growth! -
Nice! I like the Twitter presence! Have you thought about incorporating some twitter video into their account?
#HootChat -
I would love to get them to do some live-streaming, but there are some client-side issues that make it impossible for me to invest a lot of time into any one project for them. It's a stretch goal, though!
-
That's an awesome goal! I'd love to see how much more growth the account would have if they do some live broadcasts or some video recordings of events or promoting events! I firmly believe video on Twitter grows authenticity & personalization!
- 2 more replies
New conversation -
-
-
A8: Brands
#HootChatThanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
A8: I'm interested to see how GDPR affects the way international companies use social media and online platforms to collect data
#HootChatThanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
A8: Privacy rules and rules of engagement when it comes to influencers.
#HootChatThanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
A8: I think that targeting and segmenting is going to be more important than ever before. Facebook groups have become a solution to newsfeed changes. Targeted ads are known to be more effective than broad ones. We need to hone in on our target market to be successful.
#HootChatThanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.