Two things come to mind: 1) responsiveness to their direct messages/questions and 2) a voice that doesn't sound alien to them. #HootChat
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So you're saying... don't sound like a robot
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A7: They want to see authenticity, creativity, and informative content.
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A7 Authenticity and transparency are key on social media. Brands need to stop hiding behind flashy content and serve up some
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A7. Really depends on the brand but on the whole informative, sometimes humorous and engaging content should work but the key really is to test and see what works
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A7: Authenticity. People want to know that there are real, genuine people behind the brand
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Q7: They want to see themselves in the brand. What's in it for them.
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they want and deserve what's offered and positive improvements from the brand.
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P2P interactions
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They expect to see you engaging with them and replying back to their questions/concerns quickly and they want their brand to live up to their brand promise (whatever that is for the brand - funny, informative, helpful, nurturing, etc)
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Creative advertising and both offline and online availability of brands. It’s a platform where companies can hear their feedback. Interaction about product development and providing solutions about product and service.
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Authenticity !
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A7 Relevant and exclusive content.
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It all depends on your personal brand. How do you want to be portrayed? Anyone can copy your business but no one can copy your brand identity - offline or online
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A7: Brands must be personal when they are engaging on social media. Also, more interactive video content.
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Appeal and responsiveness
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