I'm reposting more high-performing posts from previous years rather than always generating new content year after year. #HootChat
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Using your evergreen content. Smart!
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A1: Definitely shifting focus more so to visual media, specifically video. I have been shooting a ton of videos and implementing them in various social strategies!
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Video marketing is quickly on the rise! Consumers get so much more information from a few seconds of video content than a paragraph of text
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Agreed, it's really taken off! It provides convinience to consumers looking to retain information in a quick and entertaining manner
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A1. We’re paying closer attention to the numbers and creating new content to share based off of old content that received high engagement. We’re also paying more attention to world holidays & popular hashtags to use when appropriate.
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Yaassss!! Reuse, recycle, re-purpose!
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Any top tips for reusing content on social? So it doesn’t look the same each time?
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Absolutely! Depending on the content you're wanting to reuse you can turn them into short blog posts, quick qouted tweets, short video topics, powerpoint presentations, banners, and more! Check out https://apple.co/2PaLN4U ! I'll put up a blog post about it as well
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Yes! Plus, every now and then I’ll change the featured photo before reposting on social. You can also create new blogs by piggy backing on a past popular post- create “how-to” content or more technical content based on the same idea of the original blog.
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Love it love it!!! Reusing & recycling makes content creation sooo much more easier! Changing the featured photo is a great little thing to do!
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And it allows some synergy throughout your site! As you create new content, make sure to link to the other posts that expand on the different sides of the topic. This can help tremendously with bounce rates!

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I love hyperlinking older posts into freshly created ones! It’s free advertising and its keep your evergreen content truly evergreen!
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Increasing the amount of interactive content we put out! This type of content catches the eye of our audience and encourages them to engage
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I’m participating in this chat for a class assignment, how do you make your content interactive?
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Hi Sierra! It can be as simple as asking your audience a question in the caption of a post. Sometimes, people are simply tired of having information thrown at them and often react positively to an invitation to share their own thoughts :)
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Q1: Our team has started really to concentrate on providing value, rather than just pushing information out. It's common sense but a lot more difficult to do than it sounds.
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That's an awesome strategy! Focusing on value is a great way to build a strong connection with your audience
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#hootchat A1- I am just learning about social media marketing but by the things I've learned so far I would try to engage more with the consumers and try to raise my brand awareness at the same time! it seems like a really fun and useful way to use social media! -
Perfect! Quality, meaningful engagement will absolutely impact your brand awareness metrics like impressions and reach.
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Haha always making the rounds, you're right.
Some days I'm more active than others. #HootChat
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