I watch gym owners hustling hard to be better bacon, but I would be thinking about how to become Iberico.
Follow
Click to Follow hookgripper
Dan Uyemura
@hookgripper
CEO / fmr CrossFit gym owner turned ultra 
/ father & husband / win big for your believers / always make time for u and urs
/ father & husband / win big for your believers / always make time for u and ursDan Uyemura’s Tweets
Call me crazy but AI will commoditize everything. Subject matter experts will be on par with someone who is on day one. This will progress into all knowledge. Good or bad for society?
1
Anyone else feel like indiana jones sliding in that Authenticator request as the expiration clock slides to zero? I accept that challenge 100% of the time.
GIF
read image description
ALT
Literally first time on Twitter I’m forever and deeply engaged… all while running a 5k. This is the way of the founder. I won’t be pr’ing.
4
It's easy to listen to the dogs that ARE barking - but what about those that AREN'T?
1
Read my latest: “Quick Thoughts - On Being World Class”
There's a recipe for becoming world class. Many just can't pay the price. ohshit.fitness/archive/1359177
1
Quick Thoughts - Meeting Your Customers Where THEY Are
Do you put your customers and their needs at the top of your mind? Are you making it easy for them to find you, get the information they need, and spend money with you?
ohshit.fitness/archive/1334927
Quick Thoughts - Turn Pain Into Joy To Win.
If your competition cares more about revenue than their customers they'll create pain points artificially that their customers hate. Exploit those to make customers love you.
ohshit.fitness/archive/1349955
Quick Thoughts - Top Down Shoppers
Do you know the difference between top down and bottom up shoppers? Which would you prefer as your client avatar?
ohshit.fitness/archive/1330413
Quick Thoughts - Emotions Drive Behavior
People don't remember moments. They remember how they felt in those moments. People don't buy things or experiences - they buy the emotions that go along with it.
ohshit.fitness/archive/1328942
Quick Thoughts - Inspecting Experience Everywhere
How I learn from the world's smartest business people - for FREE - every day.
ohshit.fitness/archive/1326154
Oh shit... My gym is a business?!? - Quick Thoughts - Starbucks
Too many small businesses tell me "my ____ is the best ____ in the game". Then why are you losing to a franchise fitness play with cheerleaders for coaches?
ohshit.fitness/archive/1325905
1
Read my latest: “Oh shit... My gym is a business #1 - On A Bias For Action (Collectors Edition)” ohshit.fitness/archive/1316663
Startup:
📍El Segundo, CA
🏋️♂️ Boutique Fitness Automation Software Platform
💼Founder: Dan Uyemura
Funding:
💸 $11M
🤑
1
1
PPSSSSSSSSS: If you read this far and want to know more about all of this, read on here:
4
10
Show this thread
PPS: If you’re a mission centric founder who resonates with this tweet - keep fighting the good fight. Your instincts are not wrong and you can (and will) win over time. Financially engineered companies are fragile and inauthentic. Durability and authenticity wins long term.
1
2
30
Show this thread
Today the mission of PushPress not only remains intact - but is emboldened and empowered with this investment. We consider ourselves the stewards of boutique fitness ownership and embrace the challenges ahead in lockstep with Altos.
1
1
3
Show this thread
Today, we’re really happy and excited to announce Altos has joined the PushPress team and together we will be working hard on building a software platform that will rise the tide for the boutique fitness industry.
1
1
6
Show this thread
Too often founders allow investors into their businesses who don’t truly align with their desired path. That’s a recipe for disaster. The friction created will pull a company apart as well as destroy the mission and the culture.
1
2
5
Show this thread
This is what a great partnership requires. Congruence in mindset. Alignment in goals, direction and outcomes. Altos believes that the customer pain is always first. Company outcomes are the direct result of how well you solve those pains.
1
1
5
Show this thread
However, without excess funds to invest in our product and vision, our studios would have to wait years for us to build the kind of tools and services they need. Quite the pickle, and a reason why our product growth has been slower than we wanted to date.
1
1
4
Show this thread
Thus, while we’ve engaged many investors over the years, we never bit. This mission means more to us that just $. We believe small fitness studios all over the world are fighting a fight that needs the support. The world is unhealthy and needs our clients more now than ever.
1
1
6
Show this thread
This mindset was non-negotiable to us. We wouldn’t sell our clients out in the process of raising money to grow the company. Why grow the company if the direction is fundamentally wrong?
1
1
6
Show this thread
We’ve always believed our company outcome would be a RESULT of helping our clients succeed. Instead of starting with “how can we grow the company by X% next year?” We prefer to think “how can we make our gym and studios X% more revenue next year”.
3
1
14
Show this thread
To us, this has always been completely backwards. VCs seemed to view the company outcome as the input and solved for everything from there. This mindset creates the instability and fragility we see in VC funded businesses.
1
1
5
Show this thread
As a result, fundraising has always been a sticky topic. Too many investors we’ve met over the years only worry about the financial outcomes and directions. The outcomes and success of the studios were only considered as a factor of the companies financial outcomes.
1
1
4
Show this thread
At PushPress, we’re founded and staffed by gym owners. People who believe in our clients as much, if not more, than they believe in themselves. This mission is real to us, it’s not simply a financial opportunity we often see businesses built around.
1
1
7
Show this thread
(VCs reading this might help you find better product market fit with founders who won't be denied and believe their clients and product are needed in this universe).
1
1
3
Show this thread
We just raised $11M Series A for today. Instead of celebrating or discussing other ego-centric topics I'd like to talk about why the partner we chose is more important than anything else. Founders and VCs should read... 👇👇👇
6
10
52
Show this thread
Elon is the biggest troll. I’d expect someone in his shoes to be much more professional on 1000 different levels. How much did he make going long and selling Twitter shares knowing the pump was on. Same w doge He’s gone from my idol to a pos in my eyes.
Just went to Starbucks to work between picking up kids at school (why do schools release kids an hour apart anyways?) and it closes at 10am now. What kinda world are we living in? This is all too much.
Their belief will turn into support. Their support will become social proof. Social proof creates fomo. This is how product and solution based founders can get funded for the first time. At least, that’s my journey.
Show this thread
This is where the magic happens. Your belief coupled with your forward progress will slowly make them believers. And all you need is one.
1
Show this thread
In the process you’ll identify a handful who tell you know but have some shred of interest. Do not stop communicating with them until they ask you too. Give them updates. Ask for advice. Take them out for coffee. Anything to keep the convo going.
1
Show this thread
As you are building your business you must talk to people who are either way ahead of you and investors. Pitch them all. Take the no’s in stride and never stop believing.
1
Show this thread
First you must believe in yourself when no one else does. It’s the first test of any entrepreneur and one you must face.
1
Show this thread
So if option 1 of 2 is basically off the table for first time founders… what’s option 2? BELIEF.
1
Show this thread
History of making people money. As a first time founder, that’s just not possible. You haven’t done it. So off the table.
1
Show this thread