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Geregistreerd in september 2012

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  1. heeft geretweet
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  2. heeft geretweet
    13 jul.

    8.Storytelling – I cannot overemphasize this point enough to tell them how they are going to use the product/service in the form of a story.

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  3. 13 jul.

    RT : 10.Resilience – for every yes you are going to get 3 no’s, that a fact. Importantly, it’s a ratio not a guarantee of a sale in every four selling situations

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  4. heeft geretweet
    13 jul.

    Focus on helping each of your salespeople to become better people, to improving the small things they do that cause business to be delayed lost, or worst of all no decision at all.

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  5. heeft geretweet
    6 jul.

    A3c You can also do a Content Gap Analysis for to get more traffic to your site from the search engines. wrote about how in

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  6. heeft geretweet
    29 jun.

    A5) And remember that even though is a business platform, personal posts are crushing it right now. People are craving human-to-human interaction. They want to know the people behind the brands. My personal posts ALWAYS outperform my business posts.

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  7. 17 jun.

    How to Create a New Content Project Based on Seasonality via

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  8. heeft geretweet
    25 mei
    Als antwoord op

    A4. By deploying methods to measure, and knowing what you should measure/capture. And then, don't leave it - but actually keep an eye on it. Every single bit of content should serve a purpose. It should suit a business goal and align with a user goal. >>>

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  9. heeft geretweet
    25 mei
    Als antwoord op

    A3.2 ... you can measure things such as: * Mentions * Inbound Links * Brand queries/searches * Social engagements * Social approvals * Contacts/Complaints * Traffic to Home/About/Contact pages * Views of Social Profiles/Directory listings etc. >>>

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  10. heeft geretweet
    25 mei
    Als antwoord op

    A4. From Google Analytics, Twitter Analytics we can get some idea about how the content is performing..

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  11. heeft geretweet
    18 mei

    A3 It is so very easy to make a mistake and send it out. Create the campaign / write the email. Then walk away. Come back later and proof it. Then get someone else to proof it. And have a plan about what to do when you STILL send it out with a mistake in it. :-(

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  12. 18 mei

    I am in! RT : ***Please sign in here to follow the chat ->

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  13. 11 mei
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  14. heeft geretweet
    4 mei

    A2b: I discovered the idea of loops working for an agency, where monthly reporting including next steps was a necessity to keeping clients interested (and paying).

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  15. 27 apr.

    RT : Q4 Also, not using the art of storytelling in your content. Having an irregular publishing schedule (this something I still struggle with).

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  16. heeft geretweet
    27 apr.

    Q2 Know your audience! You need to have a detailed customer persona (buyer persona) based on your business needs. 
Who is your ideal customer? 
What they love and hate? 
Their income? 
Married or single? 
Do they have children?


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  17. heeft geretweet
    20 apr.

    A4: Streamline your workflow as much as possible. Look at each step and see if it's necessary. If it is, keep it. If not, cut it out. So often, unnecessary steps, people or approvals cause friction in your workflow.

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  18. heeft geretweet
    20 apr.

    This is a good point. And don't get mad at Legal, which may have some approval. Roll with it. Your client contact probably can't circumvent the Legal Department if it's a company requirement. They will be just as frustrated as you feel.

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  19. heeft geretweet
    20 apr.
    Als antwoord op

    I love the idea of a map. It illustrates the concept perfectly.

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  20. heeft geretweet
    20 apr.

    A2: It usually involves Content creator, editor/reviewer, proofer, production person, distribution person, promotion person, etc. Then add in internal stakeholders, external sources, etc. It’s a lot.

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