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Naitik Mehta
@heyNaitik
Founder at DesignBake.com. Growth designer for startups. Grew
@Memberstack
(YC) to $1M+ ARR. Tweeting to help founders increase revenue with design.
newsletter on building →naitikmehta.substack.comJoined January 2013
178 Following
1,817 Followers

Naitik Mehta’s Tweets

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Naitik Mehta
@heyNaitik
I'm excited to launch my first Twitter Design Critique for
@levelsio
's startup Nomad List – which makes $600K/year. If you're a founder, steal from this. 🧵 Here's a deep-dive with 4 high-leverage, tactical design tips for Nomad List to increase revenue: 👇
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Naitik Mehta
@heyNaitik
For me, January was filled with a lot of growth and introspection ✨ my highlight: spending time with family and playing cards with my Grandma 🌒 my lowlight: self-confidence didn't feel very high, so I tried my best to work on it
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Naitik Mehta
@heyNaitik
this weekend, I'm wrapping up a 2.5 month vacation/break/chill time with family in India it's been a wholesome time with lots of learning and introspection 😇 now back to Canada soon ✈️
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Naitik Mehta
@heyNaitik
Growth design tip #31: Customer support is part of the experience that you design for your SaaS product. Imo many startups look at customer support as separate from the product. It's also one of the biggest sources of customer feedback — don't ignore it and keep it organized.
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Naitik Mehta
@heyNaitik
Growth design tip #30: Audit your product from the POV of a new visitor on your landing page to the 'aha moment' (aka when the customer first gets real value from your SaaS). Ask yourself: "What can we do to reduce the number of clicks/steps it takes to get to this point?"
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Naitik Mehta
@heyNaitik
I cut out most of the noise on my Twitter timeline — VCs, news, internet celebrities, etc so that my feed is only founders & builders 💪 I can now come to Twitter to build, ship, get inspired, learn, and share 🔥 100x more impactful than before 😍
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Naitik Mehta
@heyNaitik
Growth design tip #29: Identify the biggest actions your users need to take to experience first value in your SaaS product. Make these as easy as possible. Eg: With Memberstack, if users weren't technical enough to use our product, we connected them w/ experts to get started.
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Naitik Mehta
@heyNaitik
Growth design tip #28: Build a community early-on. This doesn't have to be complex — it's basically a group thread of people that enjoy using your product (Slack, Discord, etc) Make yourself & the team accessible, share product updates, answer questions & get product feedback
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Naitik Mehta
@heyNaitik
so stoked I got to hang out with a friend from indie Twitter aka
@mohitmamoria
in my India trip this time! he's a gem of a person and such a talented maker 🤩 Thanks for making the time & journey to meet up 🙏
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Naitik Mehta
@heyNaitik
Growth design tip #27: Audit your own SaaS product at least once a month — aka go through every possible flow that first-time users will experience when getting started with your product. Look for: - Ways to reduce barriers to the 'aha moment' - Design improvements - Loose ends
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Naitik Mehta
@heyNaitik
2/ This one survey is like an auto-pilot way to get continuous high-quality feedback on your product It'll help you find both good & bad fit users, how they describe themselves, what benefits they get (or don't), and what else they need to be retained as customers
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Naitik Mehta
@heyNaitik
1/ Growth design tip #26: Send a 'product-market fit' survey to all paid customers on your SaaS product. Automate via email to send ~30 days after a customer's first payment. Pro-tip: Offer a discount to complete the survey. This got us ~90% (‼️) completion rates at Memberstack
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Naitik Mehta
@heyNaitik
What I'm working on + time spent on it: • Hiring a partner for DesignBake (2hrs/wk) • Meeting technical co-founders (4hrs/wk) • Weekly newsletter (4hrs/wk) • Daily writing on Twitter (5hrs/wk) • Designing/coding (20hrs/wk) • Advising 2 startups (10hrs/wk) • Learning (∞)
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Naitik Mehta
@heyNaitik
Growth design tip #25: Set up automated emails to every churned customer. Include: 1. One question on why they left 2. 15min calendar link 3. Brief thank you Talking to bad-fit customers is as important as talking to your favourite customers for positioning and finding PMF
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Naitik Mehta
@heyNaitik
question for founders: is there a simple way to get both *legal* and *accounting* advice from one business/firm? usually I get separate inputs from my lawyer + my accountant but they don't talk to each other & I have to fill in the blanks 😅 ideally, this is cross-border too 👀
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Naitik Mehta
@heyNaitik
3/ Examples of BIG pricing changes: ❌ New pricing model ❌ Change the pricing page layout Examples of SMALL pricing experiments: ✅ Increase annual discount by 10% ✅ Change CTA color ✅ Add a testimonial on checkout ✅ Copy changes on pricing page ✅ Offer a $ discount etc
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Naitik Mehta
@heyNaitik
2/ Pricing is one of the most impactful levers for your business. If you don't try things, you are likely leaving revenue or more ideal customers on the table. It's a necessary evil, but shipping small 1% changes weekly will quickly compound to increase conversion rates [cont'd]
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Naitik Mehta
@heyNaitik
1/ Growth design tip #24: Pricing is a complex beast for every SaaS founder. The best way to approach it is not with BIG pricing changes, but instead 1 SMALL experiment per week. Ship 1 small improvement each week > see results > start/stop/continue based on data [cont'd]
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Naitik Mehta
@heyNaitik
4. On Content: → Michael creating a Personal Holding Company (PHCs) to incubate a new biz every 1-2yrs → Seeing his first PHC business as 'building an audience' → Niche: You have to be known for ONE thing; leads to lot more compounding
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Naitik Mehta
@heyNaitik
3. On doing things in your 20s. Possible paths: → Have a big idea to impact society? Go for it knowing it might not work, but worth trying → No idea? Build/buy a boring business; low-risk & mid-returns → Creative? Make content. Build an audience once & leverage it anytime.
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Naitik Mehta
@heyNaitik
2. On wealth: → Wealth as intangible things. eg: relationships, experiences, learning/improving, sense of purpose, things you want to be working on → Ultimate wealth being luxury of freedom and time → Importance of compounding equity → Start something asap for this ^
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Naitik Mehta
@heyNaitik
1. On money: → Reflect on what money means to you ("I didn’t come from a lot of money, so it was important to me to have money") → Figure out your number which gives you complete control over your time and what you do → FIWOOT: "Financially Independent but Work On Own Terms"
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Naitik Mehta
@heyNaitik
Growth design tip #23: Don't use paid ads as a crutch. Yes, it might feel like the easiest way to give a $ input and get X customers as output but it's not sustainable. Instead grow organically w/: • Talking to users • Consistent experiments • Writing content • Cold emails
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Naitik Mehta
@heyNaitik
anyone I know here who is in Canada and is running a PHC (personal-holding company)? Had some q's about structure, setup, etc
Naitik Mehta
@heyNaitik
Growth design tip #22: Don't look for 'growth hacks'. If you're a SaaS founder, you're the only person w/ context on: • Your team • User needs • Your product • Market insights • Technical abilities • Competitive landscape etc You are the growth expert for your startup.
Naitik Mehta
@heyNaitik
is it just me who thinks that 20min pomodoro timers aren't effective? 🍅 most of my deep work doesn't happen in 20min batches but instead ~60-90min chunks at the least.
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Naitik Mehta
@heyNaitik
Growth design tip #21: If you are not talking to at least 1 user of your product for 60 mins/week face-to-face, you are missing the highest leverage growth opportunities. Ways to automate this: • Email X days after customer pays • Email churned customers • Email new users
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Naitik Mehta
@heyNaitik
Growth design tip #20: Make sure you're measuring data to across the funnel. Eg: • Acquisition • Activation • Revenue • Retention • Referral With this data, look for parts of the funnel which have the biggest opportunity/drop-offs — improve these to increase revenue.
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Naitik Mehta
@heyNaitik
my little weekly newsletter has 29 subscribers now 🥺 baby steps but so damn exciting 🎉🎉🎉 next issue going out today :)
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Naitik Mehta
@heyNaitik
Growth design tip #19: Set up 'social listening' for your SaaS product. Set up a weekly roundup of where keywords related to your startup are mentioned. Look on: • Twitter • Facebook Groups • Reddit • Linkedin • Forums Hire a VA on Upwork or use software to run this.
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