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Introducing the winner of this year’s Diversity in Advertising Award.
@StarbucksUK are raising awareness and much needed funds for@mermaids_gender
We encourage you to say your name proudly #WhatsYourName pic.twitter.com/U9IDMAshwC -
they’re here!


thank you @StarbucksUK for all the amazing work your organisation is doing for@Mermaids_Gender! we love to see it!#WhatsYourName
pic.twitter.com/x8sgHmR2Xv – mjesto: Starbucks
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This ad is so fantastic and so emotional. Brings back so many memories from before Emily had fully socially transitioned and her not being able to use the right name all the time. Watching it chip away at her was truly painful.
#WhatsYourName https://twitter.com/StarbucksUK/status/1224079807950000129 …
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#WhatsYourName 'Twas the night before the Mermaids cookie and all through the house, all was stirring BECAUSE THE FIRST TV AD ACKNOWLEDGING THE IMPORTANCE OF TRANS IDENTITIES WAS ON@Channel4 BETWEEN 9.10-15PM







https://twitter.com/Mermaids_Gender/status/1223907907877646336 … -
Trans rights are human rights!
#WhatsYourName advert is so beautiful & made me and my girlfriend so emotional to see. It makes me even more determined to help more trans youth and give them the pride, support and love they deserve.@Mermaids_Gender@StarbucksUK@Starbucks

pic.twitter.com/6BjmiuiFiQ
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At 9:15pm tonight
@StarbucksUK and@Channel4 launched the#WhatsYourName campaign, in partnership with Mermaids
A moment in TV history creating a brighter future for trans people.
Watch the full film here: https://mermaidsuk.org.uk/whats-your-name/ …https://twitter.com/Channel4/status/1224078788910125056 …
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This was from 2 years ago at Schiphol Airport, Amsterdam. It was such a beautifully written confirmation of who I am.Fab to see
@Mermaids_Gender being supported
#WhatsYourName pic.twitter.com/DpD2Etitrf
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Let Emily stay up late to watch this. She had the biggest smile on her face at the end.


#WhatsYourName https://twitter.com/starbucksuk/status/1224079807950000129 …
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Love this. And the comments below from trans people (and their parents) explaining what it - and finding their right name - means to them is making me regret putting mascara on before reading.
#WhatsYourName https://twitter.com/StarbucksUK/status/1224079807950000129 …
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This is amazing. I remember doing this exact thing two years ago when I was going by Lee but wasn’t out to anyone. It was such a simple but effective and comfortable way to make myself happy and feel valid. It also made me realise it’s okay to be who I am.
#WhatsYourName https://twitter.com/Mermaids_Gender/status/1223211263196614658 …pic.twitter.com/WGFVJ5kuAr
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Trans communities are facing extraordinary attack right now so to see this major multinational corporation show support is great.
#WhatsYourName https://twitter.com/starbucksuk/status/1224079807950000129 …
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How to start my Monday and also
#LGBTHM20. A glorious@StarbucksUK drink and a@Mermaids_Gender cookie#WhatsYourName pic.twitter.com/tzKQYMLwo0
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Ready with our Mermaids cookies!
@Mermaids_Gender are an incredible charity!! I am proud to support and raise awareness of the transgender community. Thanks@StarbucksUK for lovely service this morning!#WhatsYourName@EnbyLawyer your passion and pledge is social sunshine.
pic.twitter.com/EGnfkNxcOR
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Have you tried yours yet? 50p from every hand-decorated mermaid tail cookie sold in
@StarbucksUK goes to our helpline services!#WhatsYourName https://twitter.com/AdrianHarrop/status/1224246558943739904 …
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Make sure you tune in to
@Channel4 on Sunday evening - expected to be around 9.10pm - to watch and support the debut of the amazing@StarbucksUK campaign advert

@Mermaids_Gender#whatsyourname https://twitter.com/BenInLDN/status/1223207646548975619 …
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Thank you Starbucks for a wonderful advertisement in support of trans people
#WhatsYourName Kaz! https://twitter.com/StarbucksUK/status/1224079807950000129 …
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If you have access to a TV, there’s no reason to miss out!! I can vouch that it is incredibly touching, relatable and genuine. A big moment for trans people in mainstream media

#WhatsYourName https://twitter.com/Mermaids_Gender/status/1223907907877646336 … -
#WhatsYourName - Mermaids. This is great. Well done @StarbucksUK for supporting this important agenda. https://mermaidsuk.org.uk/whats-your-name/ … -
#WhatsYourName does anyone know when the cookies will be available in store?
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