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Ad Monetisation gets easier when you ditch the traditional ‘waterfall’ model & choose
#UnifiedAuction to stay on top of the bidding process#AdMediation https://bit.ly/2xMUw2y pic.twitter.com/yFErFpa5ow
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@craigadolph .? Dynamic Allocation should be the default, a pub should get the highest yield regardless of the demand source#UnifiedAuction -
What is the future of client side wrappers in the face of S2S offerings? Slide via
@adzerk#HeaderBidding#UnifiedAuction pic.twitter.com/cnlaCuhHwG
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A good blog post from camp
@PubMatic 'How Header Bidding Helps Publishers Optimize Revenue' http://pubmaticblog.com/2015/09/10/how-header-bidding-helps-publishers-optimize-revenue/ …#UnifiedAuction -
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@amazon have launched a client side header bidding wrapper (sits independently to Prebid.js) to accompany their existing S2S 'TAM' offering: https://digiday.com/media/amazon-pitches-publishers-new-header-bidding-wrapper/ …#HeaderBidding#UnifiedAuction -
Why Should We Care About
#Prebid? https://adexchanger.com/the-sell-sider/the-graduation-of-prebid/ …#UnifiedAuction -
Developers harnessing ads for monetization need greater power over the whole process which is possible with
#UnifiedAuction | https://bit.ly/2K44e6g#appdev#ThursdayThoughtspic.twitter.com/voEAzED2Lu
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One of the biggest issues small studios face is working with multiple ad networks and managing the bills for each separately.
#UnifiedAuction#AdMediation#monetization@TanuKakhttps://www.pocketgamer.biz/comment-and-opinion/69747/how-mediation-is-a-perfect-option-for-small-games-studios-seeking-ad-monetisation-revenue/ … -
According to
#Adzerk latest report, these header tags have the strongest publisher uptake.#HeaderBidding#UnifiedAuction#RTB#programmaticpic.twitter.com/OSQMtjWeBV
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With Google announcing the switch to first price auctions or unified auctions earlier this year, publishers like you need Intelligent Ad Exchange Floors more than ever. Here's why: https://buff.ly/2Z7fdSM
#adtech#pricefloors#adx#googleadmanager#unifiedauction#firstpricepic.twitter.com/rcNO1bsJ0J
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We'll be at
@PGConnects London on January 20-21! Meet with our team to learn more about our latest products in in-app#monetization and#advertising: https://www.chartboost.com/events/#mobileapps#mobilegames#useracquisition#programmatic#realtimebidding#bidding#unifiedauction pic.twitter.com/8R8t7H60Ov
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Is Google truly committed to fairness & a more equitable digital ad-trading dynamic? Is a more level playing field is within the realm of possibility? Find out with
@LucieLaurendon's insights in@adexchanger#DigitalAds#UnifiedAuction https://bit.ly/38BZO2A -
Since September 10th,
#Google has been progressively rolling out its new unified first-price auction model. Find out how Smart is considering this move and our recommendations for#publishers. http://bit.ly/2OBfXvZ#1stprice#unifiedauction#firstprice#adserver#adtech -
2020 Might Just Be The Year
#Apps Finally Start To Embrace Real-Time Auctions - https://durac.info/2020-might-just-be-the-year-apps-finally-start-to-embrace-real-time-auctions/ …#AppMonetization#InappBidding#Mobile#MobileAdNetworks#MobileProgrammatic#UnifiedAuction#Waterfall#Advertisingpic.twitter.com/WOoVMM4gsP
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App developers are considering the shift from waterfall to real-time unified auctions https://ppc.land/app-developers-are-considering-the-shift-from-waterfall-to-real-time-unified-auctions/ …
#fyber#study#unifiedauction -
"The next trend that is coming is real-time bidding." - Gonzalo Fasanella, CMO at
@TactileGames.#mobileapps#mobileapp#monetization#advertising#openrtb#rtb#bidding#unifiedauction#headerbiddinghttps://www.chartboost.com/blog/real-time-bidding-will-bring-more-efficiency/ … -
#Google announced a few weeks ago their move from a#secondprice to a unified#firstprice auction! Smart will give you 6 key points you should know for better understanding the impact of Google's big move to#1stprice: http://bit.ly/2JxFx4G#Google#adtech#unifiedauction -
THE UNIFIED AUCTION MANIFESTO; True Auction per Impression Open Ecosystems Data Visibility Improved Experience Read it here: https://www.chartboost.com/blog/the-unified-auction-manifesto/ …
#MobileApp#MobileApps#monetization#unifiedauction#headerbidding -
RT SmartAdServerFR: marieclaire_fr GMC Media enregistre une hausse de +72% de ses revenus digitaux programmatiques en déployant Smart Holistic+ MediaComFR
#unifiedauction#publishertech#privategardenpic.twitter.com/k6GPgEPJj8
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