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A good blog post from camp
@PubMatic 'How Header Bidding Helps Publishers Optimize Revenue' http://pubmaticblog.com/2015/09/10/how-header-bidding-helps-publishers-optimize-revenue/ …#UnifiedAuction -
.
@amazon have launched a client side header bidding wrapper (sits independently to Prebid.js) to accompany their existing S2S 'TAM' offering: https://digiday.com/media/amazon-pitches-publishers-new-header-bidding-wrapper/ …#HeaderBidding#UnifiedAuction -
Ad Monetisation gets easier when you ditch the traditional ‘waterfall’ model & choose
#UnifiedAuction to stay on top of the bidding process#AdMediation https://bit.ly/2xMUw2y pic.twitter.com/yFErFpa5ow
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What is the future of client side wrappers in the face of S2S offerings? Slide via
@adzerk#HeaderBidding#UnifiedAuction pic.twitter.com/cnlaCuhHwG
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How Spil Games uses
#headerbidding globally https://shar.es/1IfAhb via@digiday#Wrapper#HeaderTag#UnifiedAuction -
One of the biggest issues small studios face is working with multiple ad networks and managing the bills for each separately.
#UnifiedAuction#AdMediation#monetization@TanuKakhttps://www.pocketgamer.biz/comment-and-opinion/69747/how-mediation-is-a-perfect-option-for-small-games-studios-seeking-ad-monetisation-revenue/ … -
Developers harnessing ads for monetization need greater power over the whole process which is possible with
#UnifiedAuction | https://bit.ly/2K44e6g#appdev#ThursdayThoughtspic.twitter.com/voEAzED2Lu
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Why Should We Care About
#Prebid? https://adexchanger.com/the-sell-sider/the-graduation-of-prebid/ …#UnifiedAuction -
@craigadolph .? Dynamic Allocation should be the default, a pub should get the highest yield regardless of the demand source#UnifiedAuction -
According to
#Adzerk latest report, these header tags have the strongest publisher uptake.#HeaderBidding#UnifiedAuction#RTB#programmaticpic.twitter.com/OSQMtjWeBV
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Header Bidding – Can It Be Contained? http://pubmaticblog.com/2016/11/04/header-bidding-can-it-be-contained/ …
#HeaderTag#Wrapper#UnifiedAuction -
Since September 10th,
#Google has been progressively rolling out its new unified first-price auction model. Find out how Smart is considering this move and our recommendations for#publishers. http://bit.ly/2OBfXvZ#1stprice#unifiedauction#firstprice#adserver#adtech -
Is Google truly committed to fairness & a more equitable digital ad-trading dynamic? Is a more level playing field is within the realm of possibility? Find out with
@LucieLaurendon's insights in@adexchanger#DigitalAds#UnifiedAuction https://bit.ly/38BZO2A -
1st day of the
#CES2019 and we are more than ready to talk unified auction with you in Vegas! Let's meet there: Suite 26 - 52th Floor, Aria Resort & Casino Hotel@CES https://bit.ly/2AuZD9P :#unifiedauction#adtech#advertising#monetizationpic.twitter.com/DVkIgx9Shn -
AOL Adds Header-Bidding Wrapper http://adexchanger.com/platforms/aol-adds-header-bidding-wrapper/ …
#UnifiedAuction#HeaderTag#Wrapper -
App developers are considering the shift from waterfall to real-time unified auctions https://ppc.land/app-developers-are-considering-the-shift-from-waterfall-to-real-time-unified-auctions/ …
#fyber#study#unifiedauction -
A great Q&A with
$RUBI CEO &@cpokane on the future of programmatic sell side tech: https://www.youtube.com/watch?v=AK3B0mb4dKo&feature=youtu.be&utm_source=ATS+London+2017+No+Shows&utm_campaign=05a2361198-EMAIL_CAMPAIGN_2017_09_22&utm_medium=email&utm_term=0_0df3eb5575-05a2361198-90450557 …#SSP#UnifiedAuction -
THE UNIFIED AUCTION MANIFESTO; True Auction per Impression Open Ecosystems Data Visibility Improved Experience Read it here: https://www.chartboost.com/blog/the-unified-auction-manifesto/ …
#MobileApp#MobileApps#monetization#unifiedauction#headerbidding -
With Google announcing the switch to first price auctions or unified auctions earlier this year, publishers like you need Intelligent Ad Exchange Floors more than ever. Here's why: https://buff.ly/2Z7fdSM
#adtech#pricefloors#adx#googleadmanager#unifiedauction#firstpricepic.twitter.com/rcNO1bsJ0J
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