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  1. 10 Sep 2015

    A good blog post from camp 'How Header Bidding Helps Publishers Optimize Revenue'

  2. 23 Nov 2017

    . have launched a client side header bidding wrapper (sits independently to Prebid.js) to accompany their existing S2S 'TAM' offering:

  3. Ad Monetisation gets easier when you ditch the traditional ‘waterfall’ model & choose to stay on top of the bidding process

  4. 13 Mar 2019

    What is the future of client side wrappers in the face of S2S offerings? Slide via

  5. 1 Nov 2016
  6. Developers harnessing ads for monetization need greater power over the whole process which is possible with |

  7. 27 Sep 2017
  8. 30 Jul 2015
    Replying to

    .? Dynamic Allocation should be the default, a pub should get the highest yield regardless of the demand source

  9. 18 Mar 2019

    According to latest report, these header tags have the strongest publisher uptake.

  10. 4 Nov 2016
  11. 21 Nov 2019

    Since September 10th, has been progressively rolling out its new unified first-price auction model. Find out how Smart is considering this move and our recommendations for .

  12. 16 Dec 2019

    Is Google truly committed to fairness & a more equitable digital ad-trading dynamic? Is a more level playing field is within the realm of possibility? Find out with 's insights in

  13. 8 Jan 2019

    1st day of the and we are more than ready to talk unified auction with you in Vegas! Let's meet there: Suite 26 - 52th Floor, Aria Resort & Casino Hotel :

  14. 2 Nov 2016
  15. 17 Oct 2019

    App developers are considering the shift from waterfall to real-time unified auctions

  16. 14 Mar 2019

    THE UNIFIED AUCTION MANIFESTO; True Auction per Impression Open Ecosystems Data Visibility Improved Experience Read it here:

  17. 5 Jun 2019

    With Google announcing the switch to first price auctions or unified auctions earlier this year, publishers like you need Intelligent Ad Exchange Floors more than ever. Here's why:

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