Zoekresultaten
  1. 22 jul.
    Als antwoord op

    I literally just wrote a thread on how SEOs and site owners get in the way of their content (they don't work together toward a common goal)

  2. 22 jul.

    A1 | SEO is forever changing, Google changes so often, that strategy & approach are required to change often. In the future, I think SEO will be harder.

  3. 22 jul.
    Als antwoord op

    A3 There are a number of mixed signals in SEO, such as improving speed on pages for visitors, and yet reducing opportunities to comment to make pages faster. More search engineers should own and use websites.

  4. 22 jul.

    A1. I do think that the biggest change is that SEO went from a developer function to a marketing function. This has huge implications on scope of work.

  5. Shine on you crazy GMB profile! This week's is all about giving your GMB profile some "oomph" Join guest host at 1PM EST this Thursday!

  6. 22 jul.

    A1: Couldn't have said it any better myself.

  7. 22 jul.

    A3 | Yes! I think Core Web Vitals is just the beginning of a site's organic success. User experience and accessibility will play a huge role in how long a user stays on your page, if they engage, or if they leave your page.

  8. 22 jul.
    Als antwoord op

    A3) It'll have some significance because if you aren't providing a great experience for a visitor then what reason do they have to stay on your site. Of course not all types of websites will be affected, and the severity of consequences for those that are is unknown

  9. 23 jul.
  10. 20 jul.

    What role will usability and UX play in SEO in the future? How will the evolution of the CMSes impact our industry? Join me for as we dive into what will be and won't be important for SEO going forward. Thursday at 1PM EST!

  11. 22 jul.
    Als antwoord op

    A1 SEO is now fundamentally different now than it was in the past. There is a move towards returning information about entities, & providing more information about real-world entities, rather than matching keywords from queries to documents. It will change more.

  12. 22 jul.
    Als antwoord op

    A3: Not sure how big a role it will have. The important thing is answering the query. So, I imagine the UI/UX takes a back seat to that. Getting to the truth shouldn't be artificially hampered by aesthetics.

  13. 22 jul.
    Als antwoord op

    A1. I think the foundation of SEO has always remained the same. The tactics, strategies, and technology may evolve, but the fundamental underpinning has always been to serve the needs of searchers.

  14. 20 jul.

    I feel weird expressing my frustration of hiring an SEO here, but nearly every application I’ve received, the candidate has not followed directions. Resumes are full of spelling, grammatical, or formatting errors. And most did not include a cover letter as requested.

    Deze collectie tonen
  15. 22 jul.

    A2 Google people talking about search are intentionally using words to hide what Google is doing. Having searched for "neural matching," it is an attempt to Obsfuscate meanings. The truth (BERT+ MUM and more) is phrased differently.

  16. 22 jul.

    A2. In general, I think Google's reluctance to name things means that when they do, it should be something to perk our ears to.

  17. 22 jul.

    A4 - I can't help but wonder if it doesn't make SEO better. Instead of hours spent on the basic, boring stuff, it's automated or already fixed. (Think back to pretty permalinks, for ex) SEOs can spend more time learning/doing things that require expertise/experience.

    Deze collectie tonen
  18. 22 jul.

    How well does a site offer Google users "teachable moments," and show good answers to canonical queries? Are you creating what Google wants to show off?

  19. 22 jul.

    A4: I think for full-time SEOs, it could make our work a bit easier for sure. There's nothing wrong with having more SEO-friendly platforms out there. For business owners, it could bring more awareness and recognition of its important, even if slowly.

  20. 22 jul.

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