#semrushchat

Following the #semrushchat - lots of great insights and information being discussed here! TY #Twitterchat

A5 Additionally, nearly all major advertising platforms have the ability to create Lookalike or Similar Audiences based on Retargeting lists. This means a smart Retargeting list set up can also help you reach new users similar to those Retargeting lists. #semrushchat 5/7

A4: I don't think there is a set time length, but I do think you need to update messaging and offer. Also, sometimes you just need to break down a list further to keep it efficient #semrushchat

A4 Overall, you can continue to advertise to the same audience for a very long period of time as long as you change things up, keep your offers fresh, and continue to look for what is valuable enough to get the user to convert. #semrushchat 9/9

A4. In terms of list duration, it will depend strongly on the industry. B2B has a much longer buying cycle than B2C. #semrushchat

A4 Most advertisers will continue to push that same whitepaper for the length of time you're in that audience. Usually, that's the longest time frame the cookie can exist because we default to the longest time frame. (180 days on FB, 540 on AdWords, etc.) #semrushchat 3/9

A4 I've spoken about this recently and I think it's a continuing problem we see with Retargeting use. There's not necessarily a set timeline on how long you can retarget to a single audience. The problem stems from not changing your offer over that time frame. #semrushchat 1/9

A3: Finding the right balance of frequency and effectiveness. If you’re capping your remarketing ads at only a couple views, you’re not doing it right. People need several touch points. #semrushchat

A3 For the coming months, I think our biggest issue will be generating enough cookie fires to create large enough Retargeting lists to meet channel minimums. As advertisers, we might not be able to segment our audiences as granularly as we have in the past. #semrushchat 4/5

A2: I typically start off with layering audiences on to start capturing data, once I have enough data I will start breaking audiences out into separate campaigns to make messaging & budget mgmt easier #SEMRushChat

A2) I normally start by layering on top of existing campaigns. It's easier to follow the results and make decisions. Then I may go elsewhere. #semrushchat

A2: The Best way is to create its own campaign and budget. Depending on list, you can create multiple campaigns with different intent that way the messaging can be consistent across ad copy and LP #semrushchat

A2 If volume is decent, then it makes sense to break those audiences out into their own set of campaigns. This allows for more optimization since all ad group and campaign level settings will be at your disposal to tweak separately from Search campaigns. #semrushchat 3/5

At this point, I believe Retargeting should be a staple in all advertising strategies. If done well, there can always be a positive outcome from reengaging with previous visitors. #semrushchat 2/7

Retargeting campaigns are a great way to reengage with users who have interacted with your company before. Maybe they didn't convert and you're trying to win them over. Maybe they did and you're trying to upsell, cross sell, resell, etc. #semrushchat 1/7