Zoekresultaten
  1. 20 jul.

    Q3: Are there specific changes that Google Ads made that impacted the way you structure accounts and campaigns? What was the specific impact(s)?

    3 antwoorden 1 retweet 5 vind-ik-leuks
  2. 20 jul.

    A6: I'm watching keywords/variants and queries closely. I don't think we have reached the final destination on that train ride yet. Also automation - when will manual options start getting retired? That is, I think a when, not if question.

    1 antwoord 1 retweet 4 vind-ik-leuks
  3. 20 jul.

    My first employee starts today! So I am feeling pretty excited. but not sure how much I will be able to participate in today's

    9 antwoorden 1 retweet 26 vind-ik-leuks
  4. 20 jul.

    A6. As previously noted, we are watching the validity of counted conversions. We also watch the "recommended" KW to help determine where shifts need to be made--not in adding KWs, but in how campaigns can either be merged or to judge how much automation can be applied.

    Q6: Are there any things that you’re “keeping an eye on” that you think could impact your thoughts on account and/or campaign structure? Does it vary by platform?
    2 vind-ik-leuks
  5. 20 jul.

    Join me at today to talk "PPC Account Structure" - should be a lively one! Tuesday, July 20th @ 12:00 PM EST PPC Chat is sponsored by

    1 antwoord 3 retweets 9 vind-ik-leuks
  6. 20 jul.

    A3 Losing BMM was big, if only that we'd essentially stopped using phrase match in favor of BMM. We also got rid of SKAGs a long time ago in most cases due to close variants.

    1 antwoord 1 retweet 7 vind-ik-leuks
  7. 20 jul.

    A2. I've recently started working on e-commerce accounts so this has made me rethink my Search campaign approach as well as having the opportunity to utilise Display and Shopping campaigns. I focus more on quality over quantity of keywords for Search.

    Let's dig in on Google Ads first. Q2: Have you changed anything about the way you structure your Google Ads accounts and campaigns in the past 6 months? If so, why? If not, why not?
    1 antwoord 2 vind-ik-leuks
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  8. 20 jul.

    A1: My overall philosophy hasn't changed - which is be flexible and willing to try new things as the industry shifts. We've certainly varied how we set things up in the last year, and it does differ by platform.

    1 retweet 6 vind-ik-leuks
  9. 20 jul.

    Thank you all for a great chat today! Look for the recap post later this week on the PPC Chat site: I will be hosting next week and the topic will be “The Dumpster Fire That Is Facebook Advertising - Summer 2021”.

    2 antwoorden 1 retweet 7 vind-ik-leuks
  10. 20 jul.

    A1 We have really been trying to simplify account structure over the past year. Rarely do campaigns or ad groups by match type make sense anymore. This goes for G and B

    6 vind-ik-leuks
  11. 22 jul.

    One of our community members could use some help - what do we have to offer/ what can we do?

    I'm a pretty private guy but asking because Twitter always comes through on this shit. The worst happened this past week. I'm now looking for resources on supporting a partner/spouse through breast cancer. What to expect, how to help, and how to stay steady. Whatcha got for me?
    1 antwoord 2 vind-ik-leuks
  12. 20 jul.

    A3. The changes to match types and 'close variants' (which should just be called 'variants' now in my opinion a la Loki) had a huge impact. That and the loss of the SQR.

    1 antwoord 1 retweet 4 vind-ik-leuks
  13. 20 jul.

    A1b. Main drivers: changes in platforms, changes in data access, and changes in privacy/landscape which have affected performance in different ways. A1c. Definitely differs by platform. Some have minor changes or low priority shifts, some require major overhaul.

    2 vind-ik-leuks
  14. 20 jul.

    Let's dig in on Google Ads first. Q2: Have you changed anything about the way you structure your Google Ads accounts and campaigns in the past 6 months? If so, why? If not, why not?

    1 antwoord 1 retweet 4 vind-ik-leuks
  15. 20 jul.
    Als antwoord op

    I'm a fan of import into editor for a new account or new campaign, then tweak, particularly for linkedin audience targeting.

    1 antwoord 1 retweet 3 vind-ik-leuks
  16. 23 jul.

    The results are in . For the users breaking out match types into separate ad groups or campaigns, Google seems to agree those are both viable options.

    1 antwoord 5 vind-ik-leuks
  17. 20 jul.

    A1: it DEF differs by platform, and by client needs. Trad (exe/bmm)|(brand/generic) isn't always best for every company, particularly smaller ones. Now that exact doesn't function like it used to, I'm all about themes.

    3 vind-ik-leuks
  18. 23 jul.

    Looks like the new Partner Badge pages got launched. Scant on details to say the least. I wonder if more details will be added?

    2 retweets
  19. 14 uur geleden

    Condescension. 🙄 GrEaT sALeS PiTcH. (Reps are out in full force this summer)

    2 antwoorden 1 vind-ik-leuk
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  20. 20 jul.

    Same. SQRs are not what they used to be and it's very sad.

    A4. I put a little less stock in SQRs and more stock in proactive negatives and making sure bid settings/goals are accurate.
    4 vind-ik-leuks

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