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If you think Google is primarily interested in seeing your business be successful in *your* metrics, then why is their agency gamification system focused solely on the 3 metrics that Google wants to increase?


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Just got my
#googleadwords certification!#ppcchat pic.twitter.com/PqQG5I9Kqv -
Thank you all for a lively chat today! It's 1:00 here on the east coast. I will be hosting next week, topic, TBD...
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A9 what
@SamRuchlewicz said!! don't panic over 1 day of performance anomaly! Wait for the trend!#PPCchat -
This! A million times, this!
#ppcchat https://twitter.com/SamRuchlewicz/status/1224754220630454272 … -
A9: con't: what I can do is bring good traffic to you. you have a role to play by having something worth a damn for visitors to enjoy once they arrive.
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Yes! Sometimes people will overreact to any downward trend. But it's just a realistic part of business that things will go up and down no matter how solid a business model and marketing plan you have
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A9: Look beyond CPA, ROAS, etc. How has the health and strength of the business grown? Think beyond the first action/sale. Really look at your whole customer experience through actual customers' eyes.
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A8: I think plateaus are natural and expected. I think everything eventually ends at some sort of plateau. You're usually not on the ultimate plateau but over the long term, improvement and growth trends towards zero.
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A5: Client's often come to me wanting me to "fix PPC" when there are bigger business factors (ie website issues, inventory issues, resellers with lower prices, etc) that are hurting performance.
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it’s why PPC should never *be* your marketing strategy, but one piece of the marketing strategy!
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Q5: What do you find, generally, is a client’s attitude about a performance plateau?
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This is a great idea if you can do it!
#ppcchat https://twitter.com/kristin_palmer1/status/1224746662314356737 … -
A4 On the search end, DSA can be worth testing. Combine with RLSA and you might find some new keywords from what your past visitors are searching
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A4:
#ppcchat comb through the site data, to see if there is something glaring showing why folks are abandoning. Then eyeball the competitions ads. -
A4. "Like to try" may be strong wording, but begrudgingly, sometimes we have to make radical changes which are very uncomfortable. This is for clients that may be major players, so the stakes are high.
#ppcchat https://twitter.com/NeptuneMoon/status/1224744916825387010 …
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A4: though we pull different levers per platform, I like to step back and look at the product, the message, how we're qualifying leads, all those things that make a funnel fancy!
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Great chat so far! Q4: What are some things you like to try if you find yourself in that dreaded plateau phase? Does it vary by platform?
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A3: I think different kinds of plateaus happen on different platforms -- search tends to happen when volume stagnates, where display/social tends to happen when either (a) going too broad or (b) going too narrow/niche
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