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A great presentation by our data scientist Korbinian Kuusisto on applying Bayesian methods to build a data science product that helps brand managers in sophisticated companies who want to track specific audiences. Slides coming!
#datascience#machinelearning#brandtracking#saaspic.twitter.com/iv8UOoBFXl
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‘Probably the best offer available now’
’Better than any others...raised the bar’
BUT ‘Quite an odd choice of images’
Oh well, you can’t please all advisers all of the time #brandtracking#recallpic.twitter.com/f3qzb4OLI2
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Here are some pretty interesting ways to do competitive research aside from using the usual 3rd party tools. I like
@semrush for#PPC and#BrandTracking as well.#DigitalAdvertising#CompetitiveResearchhttp://bit.ly/2Qe5Xcz -
We published another
@DaliaResearch@LatanaBrand article on#MRP in the newest issue of German#MarketResearch magazine@ResearchResults. You can check it out here: https://www.research-results.de/fachartikel/2019/ausgabe-4/prognosen-durch-schaetzung-gruppierung-und-gewichtung-multilevel-regression-and-post-stratification-mrp.html …#DataScience#BayesianModelling#Surveys#Brandtracking -
We're on our way to
@researchresults! Come see us at Hall 1, Stand 147, learn about MRP, and our latest fundings about consumer associations between brands and sustainability!#marketresearch#brandtracking pic.twitter.com/J1J1YJ1BEm -
It's getting hot in here... Must be the heatmap we just launched! Our heatmap feature allows you to uncover brand awareness levels for all your niche audiences. See which audiences are performing best (or worst) for your brand and your competitors.
#brandtracking#awarenesspic.twitter.com/JfXd6HPXj6
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Is my marketing campaign working? Fred DeVeaux and Korbinian Oswald from
@DaliaResearch say that the future of measuring brand perception is Brandtracking 2.0 powered by#MRP.#IIeX#brandtracking#brandleadership#insights#researchpic.twitter.com/J2c91wZKJN
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The biggest brands use Latana. Check out how Headspace Inc. is using our brand tracking software to analyze the effect their offline campaigns have on performance. http://ow.ly/FqIj50wGnXP
#brandtracking#casestudy#casestudy -
What is
#brandtracking and why is it vital? How should you use the data you collect? How to choose the best brand tracker for your brand? This Ultimate Guide to Brand Tracking covers it all!@latanabrand http://bit.ly/2ZjYoI6 pic.twitter.com/Ln8bn6QRk4
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Are you thinking about brand tracking? Here's a list of tools for brand marketers to get started.
#brandtracking#startup#saashttps://twitter.com/LatanaBrand/status/1184733398859993088 …
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Intuition is not good enough if you want to increase
#brandawareness. Find out here, how the reliability of#brandtracking is what you need. https://buff.ly/33NVE4l Article by@LatanaBrand#brandingpic.twitter.com/6OtUzt9u1A
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Did you know that you can accurately track your
#brandcampaigns to prove their positive effect?@Headspace did it by using@LatanaBrand. Discover how they grew using#brandtracking here. https://buff.ly/34LyFYO pic.twitter.com/poB638LrMc
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Would you like to know how you can improve your marketing approach using
#brandtracking technology? Check out this great article by@LatanaBrand and@mmgTweets https://app.quuu.co/r/GYY44#marketingstrategy#growthpic.twitter.com/JZz1BoCkvs
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How To Use Brand Tracking To Improve Your Marketing Strategy http://bit.ly/363dty8
#business#brandtracking#marketing#tipspic.twitter.com/GOOqSgFySK
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Sharing MRP, widely used in political science for research and forecasting, to do brand tracking cutting time to mere hours delivered through our online platform.
#Brandtracking#consumerresearch#rr19pic.twitter.com/7EwHUFWGQz
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OnePulse is suited for keeping a continuous and cost-effective measure on the most important brand metrics for your target audience. https://www.onepulse.com/blog-post/283/using-onepulse-for-brand-tracking …
#OnePulseKE#WednesdayThoughts#ConsumerInsights#BrandTracking # MarketResearch pic.twitter.com/EQ1pLimNPV
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How Latana is disrupting the traditional brand tracking space. Check out the exclusive podcast interview with our very own
@nicerytis! https://epodcastnetwork.com/how-latana-is-disrupting-the-traditional-brand-tracking-space/ … - via:@EPodcastNetwork#exclusive#interview#brandtracking pic.twitter.com/rNVJkPvxBG
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Brand metrics can give a clear insight into brand health. However, few brand managers actually check in with these metrics. Find out why they should here.
@LatanaBrand#brandtracking#brandhealth https://josel.in/2mOYkPx pic.twitter.com/4iASSqXKMC
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Electric scooters are everywhere - or so it feels. How many people in the US are actually aware of the brands leading this new trend? Find out here via
@LatanaBrand. https://buff.ly/2ZwtnBR#brandtracking#electricscooters#brandinsights pic.twitter.com/TnexfYgd8p
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