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How to Ensure Your Ad Lands in a Brand-safe Environment.
#BrandSafety#FreeWheelEmp http://bit.ly/372luTr pic.twitter.com/75XClTHpGX
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#BrandSafety#Context#Data Winning Trust Through Context: The Secret Ingredient of the Ad Industry’s Survival Scheme http://dlvr.it/RPQJ59 pic.twitter.com/DQQ9Ul4LP8
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Really excited about the formation of the Global Alliance for Responsible Media. Part of upholding
#BrandValues is making sure we aren't supporting, knowingly or inadvertently, things that go against them.#BrandSafety#GARMhttps://www.marketingdive.com/news/marketers-unify-to-stop-flow-of-ad-revenue-to-harmful-content/571003/ … -
[IAB EUROPE POOL RESULTS] Back in November 2019, we asked digital advertising experts to share their views on how
#brandsafety was tackled in 2019. Here's what they said: https://bit.ly/3aqt5OJ pic.twitter.com/FOEHVE2zpy
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Mobile Marketing Association Highlights of 2019 The Impact of Ad fraud & Brand Safety on digital advertising in Indonesia, as it ranks No. 2 after India. MMA released a Whitepaper on this subject https://www.mmaglobal.com/documents/state-ad-fraud-indonesia …
@MMA_APAC@MMAglobal#AdFraud#BrandSafety@integraladspic.twitter.com/1OGyovrbfA
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With Google moving away from the 3rd party cookies in the next 2 years, the industry will put more emphasis on contextual targeting. We will see an even greater focus on what contextual understanding and targeting can deliver for advertisers.
#brandsafety https://kpdr.link/2GLW3dY -
“43% of media buyers said they now explicitly avoided advertising next to the news.”
#BrandSafety https://ecs.page.link/voLA5 -
#brandsafety
8 in 10 industry pros say brand safety issues have improved | Campaign US https://buff.ly/2WY8wm2 pic.twitter.com/Ikiu8SYQbZ
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Did you know part of QCA's mission includes end buyer outreach? Here's an inside look at our participation at the ProcurCon Marketing conference. http://ow.ly/DysI50y9JpH
#brandsafety#responsiblesourcing#corporateresponsibility -
Any platform built on on user generated content will always have inherent brand safety issues.
#brandsafety#advertising#UGC@facebookhttps://lnkd.in/eUz6ZBM -
#brandsafety fail or spot on? "Happy accident?" pic.twitter.com/FDsQQN7VES
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@Taboola Partners with Integral Ad Science (@integralads) to Ensure#BrandSafety https://buff.ly/2RI4D3V -
#BrandSafety#Content DoubleVerify Expands Brand Safety Solution http://dlvr.it/RP6kBz pic.twitter.com/Rh5lPSQvFC
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Negative externalities should factor in to media attribution models
#BrandSafety#Responsibility
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