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I was fortunate to speak this morning at
@Samplecon discussing how quality data has never been more important. It's the starting point, and the fulcrum, for every decision a business makes.#insights#data#SampleCon pic.twitter.com/iJWjvqk6T9
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See you in 2021!!
#samplecon -
What a fun night! Thank you
@QuestMindshare and@market_cube#samplecon#duelingpianoshttps://twitter.com/questmindshare/status/1225163604686786563 …
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"US Hispanics like incentives, enjoy taking surveys and feel their opinion matters. African American don’t really care about the incentives or taking surveys but want their opinions heard.”
@ThinkNowTweets#samplecon#datainsights#newmr#mrx -
"Every race is multicultural and that is different than ethnicity." You have to know your panelists to ensure your methodology.
@ThinkNowTweets#samplecon -
Don't miss Eli Portnoy's breakout session at
#SampleCon! Today at 11am.#SampleCon2020#newmr#mrx#insights#sampleindustry#marketresearchpic.twitter.com/PtY4ycOt5U
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'We don't always need to survey. Sometimes the data is already there.' Yes!
@jackielorch#samplecon -
Factors that stress the sample commons - trend to lower incidences, more complex surveys, fear of poor quality so more quality control barriers, researchers distanced from participants, mistrust: participant motivation, vendor information.
@DynataGlobal@jackielorch#samplecon -
Thank you to
@market_cube and@QuestMindshare for sponsoring tonight's after hours party!#Samplecon#networkingpic.twitter.com/fGwUs40lfE
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Have the experience design mindset.
#Samplecon#ux#mr#mrx@lucid_hqpic.twitter.com/j7xGlH0CNA
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"Audit your end-to-end participant engagement - what is causing and what leaks can you fix, control and/or start to influence.”
@TriciaBHouston@mmr_research#samplecon -
Experience design is a process. How do we put problems together in a culturally relevant way? Mind the experience gap.
#Samplecon#eliminatethegap@MMRLIVECX -
Routing may be more efficient due to the totality of the information.
#Samplecon -
Check out this amazing group of
#SampleCon runners!#newmr#mrx#marketresearch#datainsights#conferencefitnesspic.twitter.com/J0lGotJwGk
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The best waves are almost the most dangerous.
#Samplecon pic.twitter.com/3xXZoJxRcQ
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How do we, using technology harvest consumer opinions? We need to transform how we approach surveys.
#Samplecon@JDPowerpic.twitter.com/1RgaToSMzX
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Question: What should we really be calling our Industry? RETWEET - Insights Tech LIKE - Research Tech
#SampleCon@Samplecon -
Gary Laben of
@DynataGlobal speaking about how we grow the industry.#samplecon pic.twitter.com/5Njj8lMbpF
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Great presentation by generational expert
@Ryanjenks. “This is always how we’ve done it” mindset is a slippery slip to irrelevance. S&P 500 avg tenure of companies in 1965 = 33 yrs; 2026 = 14 yrs. Learn to pivot or tap out.#samplecon@InnovateMRpic.twitter.com/HBQmM84J2r
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For the first time ever, an emerging generation is coming into the workforce with skills that older generations simply don’t possess, causing friction and indicative of a seismic shift! Mic drop: Gen Z never knew a time where Google didn’t exist.
#samplecon@InnovateMRpic.twitter.com/BaKfZzh6wL
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