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A4. Yes! People are impatient. They stop watching mere seconds into most videos - but they still want the content, so they switch to reading whatever’s around the video. Videos should *support* (not replace) blog content, articles and “meaty” tutorials.
#SemrushChat https://twitter.com/semrush/status/1417869580211478529 …
Deze collectie tonen -
A5. To scale video: 1) Make it fast on your phone with a good mic + natural light. 2) Ask customers to send you Loom videos (many will!). 3) Repurpose! Get a video editor to chop a long video into short ones and turn short ones into bigger montages / collections.
#SemrushChat https://twitter.com/semrush/status/1417871573504167940 …
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A3) Repurpose your content to as many mediums as you can (if it's viable, of course). I'm talking about transferring a blog post into an infographic, video, podcast episode, webinar - anything to branch out your content types and gain more traction.
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Q4 Recap. Content can (and should) vary between the different platforms. Where’s why & how.
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A4: Two places text content thrives are, Instagram stories and TikTok. Captions, subtitles, polls, etc. are used to explain the visuals which help to enrich the content of those platforms IMO. The viewing times go up as well, I'm sure!
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yes, video content is powerful & essential for all brands' marketing strategies
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A2. Our flow: short teaser video → written content → embed longer video tutorial w/ transcript. So the core is written, but it’s supported like crazy with short + long videos. The balance exists for the user, not us -- some ppl prefer video, others like to read.
#SemrushChat https://twitter.com/semrush/status/1417865640635998217 …
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A6 | I think there is still room for copywriting in the future. Video will definitely become the new normal for content rollout - but there will still be a need for written materials to distribute and share info with consumers
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How to balance words in your visual content & videos
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Q6 Recap. Copywriting in a video world - what’s next?
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I was late to the party today but will definitely be checking out the question recaps.
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Thank you to everyone who joined this week's
#SemrushChat! We hope that our guest Jo from@copyhackers gave you great insights! Can't wait to see you again next week!
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Q5 Recap. Here are a variety of ways to scale your video content creation.
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Q3 Recap. Test these tips to grab more attention for your content.
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A1 Video fits in as a marketing strategy that adds a unique element to HTML screens. It can show people answers to questions such as "can you crush a diamond with a Hydraulic Press.; and actually show people the answer to such a question.
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Q5. Name three ways to scale video content production.
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always on point
@ItamarBlauer - repurposing helps stretch the content, but then also offers the information to your consumer in a different way . Everyone prefers or gravitates to content differently#semrushchat https://twitter.com/ItamarBlauer/status/1417868260964552713 … -
Q4. Are there different channels and platforms where text content performs better than video content and vice versa? What are the best practices for those channels?
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I'm a little late to the
#SemRushChat party but I'll still jump in with the icebreaker. Two words better than "you're awesome': 'Thank you.' -
A6. Until voice AI is fully trained we couldn't do too much without the copywriting... you will always need some sort of script to do videos & podcasts... Long life to copywriters
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