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yes, video content is powerful & essential for all brands' marketing strategies
#semrushchat https://twitter.com/k6creative/status/1417865258266415107 … -
A4. Yes! People are impatient. They stop watching mere seconds into most videos - but they still want the content, so they switch to reading whatever’s around the video. Videos should *support* (not replace) blog content, articles and “meaty” tutorials.
#SemrushChat https://twitter.com/semrush/status/1417869580211478529 …
Deze collectie tonen -
A2. Our flow: short teaser video → written content → embed longer video tutorial w/ transcript. So the core is written, but it’s supported like crazy with short + long videos. The balance exists for the user, not us -- some ppl prefer video, others like to read.
#SemrushChat https://twitter.com/semrush/status/1417865640635998217 …
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How to balance words in your visual content & videos
#semrushchat https://twitter.com/semrush/status/1417867492345716738 …
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A3) Repurpose your content to as many mediums as you can (if it's viable, of course). I'm talking about transferring a blog post into an infographic, video, podcast episode, webinar - anything to branch out your content types and gain more traction.
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A4: Two places text content thrives are, Instagram stories and TikTok. Captions, subtitles, polls, etc. are used to explain the visuals which help to enrich the content of those platforms IMO. The viewing times go up as well, I'm sure!
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A6 | I think there is still room for copywriting in the future. Video will definitely become the new normal for content rollout - but there will still be a need for written materials to distribute and share info with consumers
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A5. To scale video: 1) Make it fast on your phone with a good mic + natural light. 2) Ask customers to send you Loom videos (many will!). 3) Repurpose! Get a video editor to chop a long video into short ones and turn short ones into bigger montages / collections.
#SemrushChat https://twitter.com/semrush/status/1417871573504167940 …
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always on point
@ItamarBlauer - repurposing helps stretch the content, but then also offers the information to your consumer in a different way . Everyone prefers or gravitates to content differently#semrushchat https://twitter.com/ItamarBlauer/status/1417868260964552713 … -
I was late to the party today but will definitely be checking out the question recaps.
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Q6 Recap. Copywriting in a video world - what’s next?
#SemrushChat pic.twitter.com/GcszzBfVmM
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Q5 Recap. Here are a variety of ways to scale your video content creation.
#SemrushChat pic.twitter.com/vb8k6WEffK
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A1 Video fits in as a marketing strategy that adds a unique element to HTML screens. It can show people answers to questions such as "can you crush a diamond with a Hydraulic Press.; and actually show people the answer to such a question.
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Q4 Recap. Content can (and should) vary between the different platforms. Where’s why & how.
#SemrushChat pic.twitter.com/O5eB1giNZj
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A1. Video allows businesses to shortly showcase meaningful features of their business.
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I'm a little late to the
#SemRushChat party but I'll still jump in with the icebreaker. Two words better than "you're awesome': 'Thank you.' -
A1 | Video plays many roles - you can use for ads, educational purposes, entertainment. It is best to use on social media or post to your YT page.
#semrushchat https://twitter.com/semrush/status/1417863946309099523 …
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Q4. Are there different channels and platforms where text content performs better than video content and vice versa? What are the best practices for those channels?
#SemrushChat pic.twitter.com/mI1CFBnlgM
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Q3 Recap. Test these tips to grab more attention for your content.
#SemrushChat pic.twitter.com/Fq2kyJdYxA
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A4) Reddit is very text heavy and LinkedIn is becoming more video heavy (in my opinion). I think the best practice for any channel is to have a look at content in your niche and look out for what gets the most engagement. If it ain't broke, don't fix it.
#SemrushChat
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